Salesforce EEB101 Exam : Salesforce Email Essentials (EEB101) Exam

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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. A marketer sends an email to a sendable data extension that contains a Customer_ID field with a numeric data type that relates to the Subscriber Key in All Subscribers as a Send Relationship. What is a true statement about the email send behavior for any subscriber who currently does NOT exist in All Subscribers? (Choose 2)

A) The email address and Subscriber Key will be added to All Subscribers
B) The Primary Key and demographic data will be added to All Subscribers
C) The subscriber will be added to All Subscribers with a status of Active
D) The email send will fail

2. A marketing associate wants to use the Validate button to ensure an email is CAN-SPAM compliant. What information does the associate need to provide in order for the email to pass validation? (Choose 2)

A) Physical Mailing Address
B) Terms and Conditions Policy
C) Company Website URL
D) Profile Center URL

3. What are the 4 ways to gain subscribers? (Choose 4)

A) Make a list of your most common touchpoint
B) Test a few different opt in techniques.
C) Get Social
D) Use A/B Testing
E) Go Mobile.

4. A marketer is using an import activity on a nightly basis to import subscriber data into a data extension. What is a true statement about the import activity? (Choose 3)

A) An import activity can be used in an automation created in Automation Studio
B) The import activity is under Subscribers in the Email Application
C) An import activity can be executed manually
D) The file for an import activity must be placed in a folder on a FTP site
E) The file for an import activity can be on a desktop computer

5. A local restaurant chain wants to send an email to customers seven days prior to their birthday. The restaurant has one non-technical marketer who has limited experience with the Marketing Cloud. The owner wants the birthday email campaign to start tomorrow. Which tool can the non-technical marketer use most easily to segment and send the birthday email?

A) Playbooks
B) Automation Studio
C) User-initiated email
D) Query Activity

Solutions: