Google Google-Ads-Video Exam : Google Ads Video Professional Assessment Exam

The owner of a music store wants to increase awareness for his store, and has been told that Google's Video solutions can assist him. How can Google's Video solutions assist the store owner with Video campaigns?

• A. Google's Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.
• B. Google's Video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis. 1
• C. Google's Video solutions automatically create video assets based on the content of the domain being advertised.1.
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• D. Google's Video solutions use machine learning to set budgets and bids within 24 hours of setting a Video campaign live.

To find out how users' interactions with your video ads leads to product sales, what feature of Video action campaign would you use?

• A. You'd use click-through rate.
• B. You'd use conversion tracking.
• C. You'd use smart bidding.
• D. You'd use Custom Intent Audiences.

Your Google Video campaign is driving awareness of a new service your company will soon release, and you're considering inflating your target cost-per-thousand impressions (tCPM) bid to achieve that goal. Why should you avoid inflating the tCPM bid for your new campaign? 1

• A. Because inflation will likely result in the targeting of irrelevant demographics and placements.
• B. Because inflation could result in the budget depleting faster without increasing unique reach.
• C. Because inflation might cause too many impressions of the same ads to serve to the same users.
• D. Because inflation may prevent other campaigns in the account from running for the entirety of their ad schedules.

An account manager is setting up a new Google Video campaign with an awareness goal, and they see Google Video partners as an option. Why is it a good idea for them to opt into Google Video partners?

• A. It'll give them access to more engagement metrics to measure the impact of the campaign.
• B. It'll give them access to audiences on the YouTube mobile homepage.
• C. It'll extend the reach of video ads to YouTube Live streaming and Premieres.
• D. It'll extend the reach of video ads to a collection of leading publisher sites and apps.

Having relied on Google Search campaigns in the past, the marketing team at a leading catering business now wants to take advantage of a Google Video campaign with a "Sales" campaign goal. What's the benefit of creating their Google Video campaign in the same account as their Google Search campaigns?

• A. Preventing Google ads from double counting conversions.
• B. Enabling Video ad extensions within their Google Search campaign ads.
• C. Avoiding double serving ads in the Google Search results.
• D. Receiving a reduction on their average cost-per-view.