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Pegasystems PEGAPCMC80V1_2019 Exam Syllabus Topics:
| Section | Objectives |
| Campaign and Channel Management | - Outbound and Inbound Marketing
- 1. Real-time interaction management
- 2. Web and mobile channels
- 3. Email campaigns
|
| Customer Journeys and Marketing Operations | - Journey Design
- 1. Customer journey orchestration
- 2. Marketing operations management
- 3. Performance monitoring
|
| Customer Actions and Treatments | - Offer and Action Management
- 1. Multichannel offer presentation
- 2. Treatment design and execution
- 3. Define and manage customer actions
|
| Engagement Policies and Eligibility | - Customer Qualification
- 1. Applicability criteria
- 2. Suitability and engagement policies
- 3. Eligibility rules
|
| Contact Policies and Arbitration | - Offer Prioritization
- 1. Action prioritization
- 2. Volume constraints
- 3. Business levers and arbitration
- 4. Contact limits
|
| Decision Strategies and Analytics | - Decisioning
- 1. Marketing optimization
- 2. Adaptive models
- 3. Predictive analytics
- 4. Decision strategies
|
| Next-Best-Action and Customer Engagement Fundamentals | - One-to-one customer engagement
- 1. Customer-centric marketing concepts
- 2. Next-Best-Action framework
|