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The Salesforce Certified Sales Cloud Administrator program is designed for administrators who can configure Marketing Cloud products using industry best practices and products. Applicants are generally familiar with the data structure in subscriber data management and can go through a thorough configuration. Marketing Cloud certified administrators can correctly resolve user account settings and user requests.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-admin---MCE-Admn-201
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Marketing Cloud Administrator Exam Reference
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Salesforce Marketing-Cloud-Administrator日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
| Subscriber Data Management | 32% | - Data Operations
- 1. Import and export methods
- 2. Data quality and deduplication
- 3. Retention and privacy management
- Data Segmentation
- 1. Audience building
- 2. Query activities and SQL basics
- 3. Filters and groups
- Data Structures
- 1. Data relationships and keys
- 2. Lists and data extensions
- 3. Contact Builder and data models
|
| Setup | 38% | - Business Units
- 1. Sharing and access rules
- 2. Structure and hierarchy
- 3. Configuration and management
- Security and Access
- 1. Login security and IP restrictions
- 2. Audit trail and monitoring
- 3. Data protection policies
- 4. User roles and permissions
- Account Configuration
- 1. Integration setup
- 2. Branding and account settings
- 3. Global settings and preferences
|
| Maintenance and Troubleshooting | 15% | - System Maintenance
- 1. Troubleshooting common issues
- 2. Performance monitoring
- 3. Reporting and analytics
- Automation Studio
- 1. Scheduling and monitoring
- 2. Error handling and recovery
- 3. Activity types and workflow
|
| Channel Management | 15% | - Other Channels
- 1. MobileConnect and SMS setup
- 2. Social Studio integration
- 3. Web and advertising channels
- Email Channel
- 1. Authentication: SPF, DKIM, DMARC
- 2. Sender profiles and delivery settings
- 3. Deliverability configuration
|