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The Salesforce Marketing Cloud developer program is designed for developers who have practical experience in Marketing Cloud development. The Candidate has hands-on experience in the administration and configuration of the Marketing Cloud Email application, as demonstrated by passing the Salesforce Certified Email Marketing Specialist exam. These credentials are intended for the Marketing Cloud developer who has experience in the development of dynamic and personalized marketing resources, such as e-mail, landing pages and forms with HTML, CSS and AMPscript. The Salesforce Certified Marketing Cloud developer is also an SQL expert and has experience in using the Marketing Cloud APIs.
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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
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Marketing Cloud Developer Exam Reference
| Section | Weight | Objectives |
|---|---|---|
| Data Management | 22% | - Import activities and file formats - SQL queries and best practices for data extensions - Data extraction methods and send logs - Data impact from operations like Contact Delete |
| Security | 7% | - Security best practices in Marketing Cloud - Data security options and controls |
| Data Modeling | 14% | - Explain Contact Delete process and impact - Understand contact record relationships across channels - Differentiate data extension types and uses - Configure account Contact model |
| API | 22% | - Response handling and error management - OAuth authentication and access token usage - API objects, methods, and routes (REST & SOAP) |
| Programmatic Languages | 35% | - Programmatic subscriber exclusion and dynamic content - AMPscript syntax, functions, and processing - Server-Side JavaScript (SSJS) usage and best practices - Implement development best practices |
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