IBM M2020-229 Exam : IBM SPSS Predictive Analytics Sales Mastery v1

IBM M2020-229 exam
  • Exam Code: M2020-229
  • Exam Name: IBM SPSS Predictive Analytics Sales Mastery v1
  • Updated: Aug 09, 2026
  • Q & A: 45 Questions and Answers
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IBM M2020-229 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Solution Positioning & Differentiation30%- Competitive positioning of SPSS solutions
  • 1. Comparison with alternative analytics platforms
    • 2. Business value and ROI articulation
      Topic 2: Selling & Licensing Fundamentals20%- IBM licensing models and support offerings
      • 1. Subscription and licensing structures
        • 2. IBM support and service value positioning
          Topic 3: Target Markets & Customer Needs25%- Industry applications of SPSS
          • 1. Industry-specific predictive analytics scenarios
            • 2. Customer analytics use cases
              Topic 4: SPSS Product Portfolio Overview25%- SPSS solutions and capabilities
              • 1. SPSS Text Analytics overview
                • 2. SPSS Statistics features and use cases
                  • 3. SPSS Modeler capabilities

                    IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:

                    1. Which organization is the best prospect for SPSS Statistics?

                    A) A research group looking to craft multi-channel surveys.
                    B) A government institution looking to validate policy assumptions.
                    C) An insurance company looking for new ways to retain profitable customers.
                    D) A retail chain looking to build predictive models.


                    2. Which step comes directly before modeling in the CRISP-DM methodology?

                    A) Model evaluation
                    B) Business understanding
                    C) Deployment
                    D) Data preparation


                    3. What is NOT a key benefit of SPSS Statistics based on product feature/functionality?

                    A) Multiple deployment capabilities.
                    B) A comprehensive set of data mining tools.
                    C) Accessibility of mathematical principles.
                    D) Flexibility of multiple interfaces to key functions.


                    4. What is the main capability of SPSS Statistics?

                    A) Prediction
                    B) Analysis
                    C) Automation
                    D) Collaboration


                    5. Which statement is true about SPSS Modeler Premium?

                    A) It requires no programming experience to use.
                    B) It leverages unstructured data only.
                    C) It leverages structured data only.
                    D) It addresses all but one of the phases in the CRISP-DM methodology.


                    Solutions:

                    Question # 1
                    Answer: B
                    Question # 2
                    Answer: D
                    Question # 3
                    Answer: B
                    Question # 4
                    Answer: B
                    Question # 5
                    Answer: A

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