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Salesforce MC-201 Exam Syllabus Topics:
| Section | Objectives |
|---|
| Marketing Automation | - Scoring & Grading
- 1. Scoring models configuration
- 2. Grading profiles and qualification rules
- Engagement Studio
- 1. Automation rules and drip programs
- 2. Nurture campaign design
|
| Data Management & Integration | - Automation Data Handling
- 1. Importing/exporting prospect data
- 2. Custom fields and segmentation logic
- Salesforce CRM Sync
- 1. Data quality and deduplication
- 2. Field mapping and sync behavior
|
| Administration & Governance | - System Configuration
- 1. Account Engagement settings and integrations
- User Management
- 1. Roles, permissions, and access control
|
| Lead Generation & Management | - Prospect Management
- 1. Lifecycle management and nurturing
- 2. Segmentation lists and dynamic lists
- Forms & Landing Pages
- 1. Form handlers and conversion tracking
- 2. Landing page creation and optimization
|
| Reporting & Analytics | - Engagement Metrics
- 1. Email performance tracking
- 2. Campaign reporting and ROI analysis
- B2B Marketing Analytics
- 1. Dashboards and insights interpretation
|
| Account Engagement Fundamentals | - Platform Overview & Terminology
- 1. Lifecycle and engagement model
- 2. Pardot / Account Engagement concepts (prospects, visitors, leads)
|
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
A prospect with a Marketing Cloud Account Engagement score over 100 can view and opt out of a list on the Marketing Cloud Account Engagement Email Preference Center. The following month, the prospect's score falls below 100, so they are removed from the list and can no longer view that list on the Email Preference Center.
Which two characteristics must be true of that list?
Choose 2 answers
- A. It is a Static List
- B. It is a CRM Visible List
- C. It is a Public List
- D. It is a Dynamic List
Reveal Solution
Discussion
Correct Answer: A,B 🗳️
Explanation: Only visible for VerifiedDumps members. You can sign-up / login (it's free).
What does the gear icon on the prospect list allow you to do?
- A. Copy
- B. Edit
- C. Delete
- D. Assign
Reveal Solution
Discussion
Correct Answer: B,C,D 🗳️
Explanation: Only visible for VerifiedDumps members. You can sign-up / login (it's free).
What is the difference between an email template and an email content record in the enhance email experience?
- A. An email content record must start from an email template.
- B. An email template can be used by Pardot, Sales Cloud an Service Cloud Users.
- C. An email content record is a basic layout that does not contain any metadata used by a pardot email send.
- D. An email template can only use CMS images.
Reveal Solution
Discussion
Correct Answer: B 🗳️
Explanation: Only visible for VerifiedDumps members. You can sign-up / login (it's free).
Identify three webinar connectors for Marketing Cloud Account Engagement
- A. Adobe Connect, Lync, BlueJeans
- B. WebEx, JoinMe, GoTo Webinar
- C. Zoho, WebEx, ReadyTalk
- D. ReadyTalk, GoTo Webinar, WebEx
Reveal Solution
Discussion
Correct Answer: D 🗳️
Explanation: Only visible for VerifiedDumps members. You can sign-up / login (it's free).
What type of fields are not supported by the Marketing Cloud Account Engagement sync?
- A. Text Area (rich) fields
- B. Geolocation fields
- C. Number fields
- D. Formula fields
- E. Record Type fields
Reveal Solution
Discussion
Correct Answer: A,B,D 🗳️
Explanation: Only visible for VerifiedDumps members. You can sign-up / login (it's free).
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