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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase.
Which feature should be used to create a survey form?

A) Profile Center
B) Smart Capture
C) Content Builder
D) Mobile Connect

2. Northern Trail Outfitters wants to business analyst to import contact lists. The analyst has the following Marketing Cloud roles: Marketing Cloud Channel Manager and Marketing Cloud Viewer. The analyst logged in but is unable to import contact lists.
How should the user be updated to allow the analyst the appropriate access?

A) Remove Marketing Cloud Viewer
B) Add Marketing Cloud Security Administrator
C) Add Distributed Sending user
D) Remove Marketing Cloud Channel manager

3. A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATION, the admin notices the keyword is unavailable.
What issue could the admin be facing?

A) Keyword fails to meet content standards
B) Keyword has too many characters
C) Keyword is a reserved word
D) Keyword is used within another business unit

4. A Consultant has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed. Which import type should be used?

A) Update Only
B) Add/Update
C) Overwrite
D) Add Only

5. A Marketing Cloud Administrator noticed a File Drop Automation has been falling on the Import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds what should the admin do to fix the issue?

A) Use the exact file name used for the trigger in the Import File Activity
B) Make sure the team has a date stamp to avoid duplication
C) use %%FILENAME_FROM_TRIGGER%% in the Import File Activity
D) Make sure the files are placed in the correct subfolder within the SFTP

Solutions: