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| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Build and Analyze Customer Journeys using Marketing Cloud |
| Exam Number: | MKT-101 |
| Exam Price: | $200 USD |
| Exam Format: | Multiple-choice, Multiple-select |
| Real Exam Qty: | 60 |
| Certificate Validity Period: | 2 years |
| Exam Duration: | 90 minutes |
| Available Languages: | English |
| Passing Score: | 65% |
| Related Certifications: | Salesforce Certified Marketing Cloud Consultant Salesforce Marketer |
| Recommended Training: | Trailhead MKT-101 Course |
| Exam Registration: | Salesforce Certification Portal |
| Sample Questions: |  |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | No mandatory prerequisites; recommended experience with Marketing Cloud email campaigns |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-email-specialist |
| Section | Weight | Objectives |
|---|---|---|
| Insights and Analytics | 14% | - Report generation and interpretation - Performance tracking and KPIs - Troubleshooting common issues |
| Subscriber and Data Management | 26% | - Segmentation and audience creation - Data synchronization and maintenance - Subscriber status, preferences and unsubscribes - Data extensions and data structures |
| Email Marketing Best Practices | 10% | - Delivery methods and configuration - Message testing and quality assurance - Deliverability and compliance standards |
| Content Creation and Delivery | 24% | - Content Builder usage and content organization - Email design and personalization - Message creation and publishing |
| Marketing Automation | 26% | - Journey Builder design and implementation - Automation testing and monitoring - Entry sources and decision splits - Automation Studio activities and workflows |
Northern Trail Outfitters (NTO) has multiple lines of businesses sharing one business unit. NTO wants to ensure its customers can identify their specific line of business when receiving an email.
Which setting should be configured in a send to identify the line of business sending the message?
Correct Answer: A 🗳️
Northern Trail Outfitters' marketing manager wants to schedule a report to be sent weekly to an Azure Blob regarding the performance of a holidays campaign.
Which tool should they use?
Correct Answer: A 🗳️
A marketer at Northern Trail Outfitters is asked about whether there is an actual requirement of a dedicated IP to send emails.
What is akey differentiator to get a dedicated IP rather than using a shared one?
Correct Answer: B 🗳️
Northern Trail Outfitters (NTO) notices that some of itsunsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account.
What contributes to these unsubscribe reasons?
Correct Answer: A 🗳️
Northern Trail Outfitters (NTO) sends hundreds of different email campaigns monthly.
What should be set up to help organize NTO's email tracking results?
Correct Answer: A 🗳️
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