[Nov 05, 2022] New MKT-101 Exam Dumps with High Passing Rate
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NEW QUESTION 246
A customer would like to automate a weekly email campaign using Automation Studio. Which send method would the customer use to configure the email?
- A. User-Initiated
- B. Guided Send
- C. Test Send
- D. Send Preview
Answer: A
NEW QUESTION 247
A customer wants to use Sales Cloud as a system of record for email messages sent from Marketing Cloud; however, the customer only sends from custom objects and cannot use the Contact ID or Lead ID as the Contact Key in Marketing Cloud.
What is the implication of this data model when using Marketing Cloud Connect?
- A. Email Sends will fail if the Contact ID or Lead ID is not included.
- B. The customer will be able to use Reports and Campaigns as audiences.
- C. Tracking Data will not be returned to the Sales Cloud email recipient.
- D. The customer will be unable to use synchronized data extensions.
Answer: A
NEW QUESTION 248
A bank wants to send out a series of emails to new customers that open a checking or savings account. The emails will be used to educate and inform customers regarding their current account and other bank offerings
* Data for the campaign will be in two data extensions: Customer and New Accounts
* The Customer data extension is currently used for multiple campaigns and is updated at 1:00 a.m.
* The New Accounts data is encrypted and will be placed on the FTP at 10:00 p.m.
Which automated workflow meets the customer's requirements?
- A. A scheduled automation that starts at 2:00 a.m. that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
- B. A triggered automation that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
- C. A scheduled automation that starts at 12:00 a.m. and executes a File Transfer Activity, Import Activity, Query Activities, Wait Activity, and Send Email Activity.
- D. A scheduled automation that starts at 2:00 a.m. that executes Data Extract Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
Answer: A
NEW QUESTION 249
Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way.
What should be recommended?
- A. Create a new business unit for the new brand.
- B. Request a second SAP for the existing business unit.
- C. Implement a new SSL Certificate for the new brand.
- D. Request a Private Domain to be added to the existing business unit.
Answer: A
NEW QUESTION 250
A customer wants to store financial data related to invoicing in its data extensions.
What field type should be used?
- A. Decimal
- B. Number
- C. Currency
- D. Float
Answer: A
NEW QUESTION 251
A customer wants to send an email from Sales Cloud on behalf of the record owner.
How should the consultant meet this requirement?
Choose 2 answers
- A. Use a custom Send Classification.
- B. Use the Send From Record Owner option
- C. Use a custom Delivery Profile.
- D. Use the Organization-Wide Email address.
Answer: A,B
NEW QUESTION 252
The marketing team at Northern Trail Outfitters (NTO) is working to make newsletter emails more relevant to
subscribers. The first step is to segment subscribers, so NTO is not sending a "batch and blast" newsletter.
The second step is to personalize content based on the data that has been collected from subscribers.
What are two ways NTO can continue to improve the relevance of its newsletter? (Choose two.)
- A. Use a substitution string to populate a photo of the subscriber in the header of the email.
- B. Use a substitution string to populate a subscriber's name in the subject line.
- C. Create content tailored to subscribers' interests and use dynamic rules to populate relevant content.
- D. Change the color of the email background to match their subscribers' preferred color of choice.
Answer: B,C
NEW QUESTION 253
Northern Trail Outfitters (NTO) is running a campaign for a brand new type of footwear inside Journey Builder. The entry event: Prevents contacts from entering the journey if "shoes" is not selected in their preferences.
Is based on a data extension which has Email Address as Primary Key.
A few weeks after launching the campaign, NTO's data analyst noticed a reduced email volume and that some contacts inside the data extension updated their preferences after the launch of the campaign. Even with the entry event being triggered every day, those contacts are not receiving the welcome emails.
What could be the reason?
- A. The contact fell below the High Water Mark.
- B. Their account has deliverability issues.
- C. The entry event is triggered too often.
- D. The preference center is too precise.
Answer: A
NEW QUESTION 254
What is a function of the Content Detective tool?
- A. It helps display content in a content box
- B. It helps guarantee placement of emails into the inbox
- C. It helps identify spam triggers in email content and subject lines
- D. It helps track customer traffic generated by content areas within a email
Answer: C
NEW QUESTION 255
A marketing team is using two systems to send emails. The team wants to maintain unsubscribe information between both of the systems. In order to remain compliant, they would like to update Marketing Cloud subscription status weekly based on unsubscribes from the other system.
Which solution should they use to maintain subscriber status?
- A. Import unsubscribes with the appropriate status into All Subscribers.
- B. Create a suppression workflow for the unsubscribed accounts.
- C. Create an automation triggered on unsubscribes from the other system.
- D. Import unsubscribes into a data extension, then update status with a query.
Answer: A
NEW QUESTION 256
What occurs in an Enterprise 2.0 account when a subscriber clicks the default "One-Click Unsubscribe" link in an email? (Choose 2)
- A. The subscriber is deleted completely from the sending account
- B. The subscriber is removed from the List used for the Send
- C. The subscriber is added to the enterprise global unsubscribe list
- D. The subscriber is unsubscribed from the publication list applied to the send
Answer: B,D
NEW QUESTION 257
Northern Trail Outfitters (NTO) launched a new custom Preference Center to allow customers to provide details around their personal information such as age, gender, and outdoor sporting interests.
In which two ways should NTO honor customers' preferences when creating emails? (Choose two.)
- A. Use AMPscript to dynamically pull in content associated with customers' preferences.D18912E1457D5D1DDCBD40AB3BF70D5D
- B. Create emails to include all preference options so that customers don't miss any content.
- C. Send customers one email per preference choice to ensure customers receive what they want.
- D. Create dynamic rules based on customers' preferences in order to send specific content.
Answer: A,D
NEW QUESTION 258
Northern Trail Outfitter's customer base has high engagement on mobile devices, and a marketing intern is creating an email campaign tomorrow.
Which mobile optimization option provides the quickest turnaround and easiest implementation?
- A. Mobile Responsive
- B. Mobile Aware
- C. Responsive Aware
Answer: B
NEW QUESTION 259
When building an email audience, a marketer first runs a query to update a data extension referenced in the audience query.
Which configuration should be used to ensure the exclusion is updated before the audience query runs?
- A. Place the audience SQL Query Activity below the exclusion SQL Query Activity.
- B. Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.
- C. In the step with the two SQL activities, place a wait step between them.
Answer: B
NEW QUESTION 260
Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance.
What additional configuration changes should they make?
- A. Rename and delete sandbox synchronized data extensions before connecting.
- B. Configure Multi-Org settings to account for two production instances in Setup.
- C. Update query activities that reference the synchronized data extensions.
- D. Remove existing user mappings, attribute mappings, and tracking subscriptions.
Answer: C
NEW QUESTION 261
Identify the best practices for interacting with potential and active subscribers. (Choose 3)
- A. Buy email lists
- B. Opt-ins are brand specific, don't share with other brands.
- C. Permission is specific to an address even if you know others.
- D. Opt-in via SMS in not Opt-in via email (And vice versa)
- E. In store loyalty programs
Answer: B,C,D
NEW QUESTION 262
Which combination of audiences can be selected in the recipient section for a specific Send?
- A. Contacts or Audiences
- B. Lists and Audiences
- C. Lists or Data Extensions
- D. Lists and Data Extensions
Answer: C
NEW QUESTION 263
Northern Trail Outfitters (NTO) wants to ensure a good user experience when subscribers read their emails.
What best practice should NTO employ?
- A. Use one file type for all images in the email.
- B. Keep total weight with images at 800KB or lower.
- C. Rely on image-only emails to engage subscribers
- D. Increase DPI and file size for image display.
Answer: B
NEW QUESTION 264
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