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GCCC Strategic Communication Management Professional Sample Questions:

1. Media content analysis is a systematic procedure used for:

A) defining what media are talking about.
B) defining the most popular media.
C) selecting the best media channel.
D) understanding public opinion trends formed under media influence.

2. A competitor's communication manager complains that a company's blog posts include numerous instances of spun content. In reviewing the blog posts with the editorial team, it is clear that about a third of the content in several posts is copied from other sources. Which of the following is the correct assessment of the situation?

A) Spun content is a form of plagiarism.
B) Spun content is not a form of plagiarism because this falls under the "fair use" rules.
C) Since the spun content does not exceed 50% of the total content, this is not plagiarism.
D) Spun content is not a form of plagiarism because it is not referred to in the IABC Code of Ethics.

3. In evaluating the success of a media skills coaching and training program for executives in the organization, which of the following should NOT be the expected outcome?

A) Confidence is enhanced.
B) Consistently positive media coverage.
C) They understand what to say and when.
D) Better media relationships.

4. Following a traditional service center funding model is an advantage for a communication team because:

A) the cost is not a barrier for clients from working with their in-house communication professionals.
B) the team is always eager to do their best work because they have a captive client base.
C) it contributes to the bottom line by generating profits for the company.
D) the in-house clients understand the value of the communication team because they pay market rate for communication services.

5. In a competitive business environment, the primary source the communication manager MUST take direction from in framing a strong strategic role for communications in the organization is:

A) The mission, vision, and values of the organization.
B) Analysts' reports on the sector.
C) The organization's annual business plan.
D) Market research reports on the competitive landscape for the organization.

Solutions: