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GCCC Strategic Communication Management Professional Sample Questions:

1. An organization begins to receive inquiries or notifications from a variety of sources, internally and externally, about a statement one of its executives made at an industry-speaking event regarding a prospective merger. The statement was misleading, incorrect, and risks the organization's reputation with the public, various external stakeholders, and politicians. Further, the statement causes an immediate crisis. The communication manager persuades management to:

A) Ensure that the counsel/legal department is involved in crafting and reviewing the organization's response.
B) Immediately terminate the executive for placing the organization at risk.
C) Have the executive publicly apologize and retract the statement.
D) Engage politicians with face-to-face meetings to explain the misunderstanding.

2. Which of the following is the BEST example of a SMART goal?

A) "Increase understanding of our business strategy among employees by 5% by 1 January."
B) "Increase the number of employees that use our social media tool during the next six months."
C) "Increase the number of news advisories we share with the media from four to eight."
D) "Increase customer advocacy by 100% by the end of this calendar year."

3. Which of the following is the PRIMARY objective of an internal communications audit?

A) To understand how employees prefer to be recognized and rewarded, and how they rate their salary and benefits
B) To understand how employees rate executive leadership and their immediate leader
C) To understand how employees receive company-related information, what channels they prefer, and what they want to know more about
D) To understand how employees rate their work-team relationships and work spaces

4. A company's communication director was interviewed by a reporter about the company's new service line. In the article, the communication director was quoted as projecting a 33% growth in revenue, rather than the correct projection of 13%. The communication director is sure they said "13%" to the reporter during the interview, but it was conducted over the phone and nothing was recorded or communicated in writing. The company's chief executive officer is concerned about stakeholders' perceptions and expectations. Which of the following is a step that the communication director would take?

A) There is nothing that can be done; the article has already been published.
B) Contact the company's stakeholders and promise them that you are making the newspaper publish a correction.
C) Contact the reporter with the correct information and request a correction be published, if possible.
D) The reporter made an error, so the director should demand a correction be published.

5. What is the MOST effective method of reputation risk management?

A) Communication transparency
B) Honesty and candor
C) Scenario planning
D) Establishing partnerships

Solutions: