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| Section | Weight | Objectives |
|---|---|---|
| Foundations of Adobe Experience Platform | 20% | - Profiles, audiences and identities - Data loading and troubleshooting - Data types and usage in journeys - Datasets: profile-enabled vs non-profile - XDM and data governance basics |
| Offer Decisioning | 12% | - Configuring offers and decision rules - Static vs dynamic offers - Creating and managing offer collections - Understanding offer decisioning stages - Integrating offers in content and journeys |
| Content Authoring | 20% | - Personalization with profile and event data - Using templates, fragments and assets - Landing pages and subscription management - Creating messages: email, SMS, in-app, push - Content experiments and testing |
| Campaign and Journey Optimization | 48% | - Validating and testing journeys - Evaluating journey performance and results - Using unitary and business events - Building customer journeys |
1. A campaign specialist enables test mode for a journey and triggers an event for a test profile. The test profile has the `testProfile` flag set to `false`.
What will happen?
A) The profile will enter the journey, but no messages will be sent.
B) The system will automatically set the `testProfile` flag to `true` for this session.
C) The profile will not enter the journey.
D) The profile will enter the journey, and messages will be sent as normal.
2. A data steward is responsible for ensuring that sensitive customer address data (street, city, state, zip) ingested into a new schema complies with company policy. The policy states this data cannot be used for profiling or personalization without specific consent.
What is the most appropriate action for the steward to take in the schema editor to support this data governance policy?
A) Set the entire schema to be read-only.
B) Remove the fields from the schema and store them in a separate system.
C) Apply a Data Usage Label (e.g., C5 - No Profiling) to the relevant fields in the schema.
D) Encrypt the fields in the schema.
3. An offer manager has just added a new "25% Off Welcome Discount" offer to the Offer Library. They need this offer to be included in an existing dynamic collection called "Welcome Offers," which is configured to automatically include all offers where the `category` attribute is "Welcome".
What is the next step the manager must take to get the new offer into the collection?
A) Nothing. The offer will be added automatically without any changes.
B) Edit the new offer's properties and set its `category` attribute to "Welcome".
C) Manually edit the "Welcome Offers" collection and add the new offer.
D) Re-publish the collection to force it to refresh its contents.
4. An event marketing coordinator is setting up a journey to send a reminder email for an upcoming webinar. The journey should start exactly 48 hours before the webinar for each registered user. The webinar's specific date and time is stored as a `webinarDate` attribute on each registrant's profile.
How should the entry and timing of this journey be configured?
A) Start with a 'Reaction' event that listens for a registration confirmation.
B) Start with an 'Audience Qualification' activity for a segment of "all webinar registrants".
C) Start with a 'Read Audience' activity scheduled to run daily, followed by a condition to check if the webinar date is in 2 days.
D) Start with a scheduled 'Read Audience' activity that runs hourly to check for registrants.
5. A marketing operations user is validating a journey path that is only taken by profiles with `countryCode = "FR"`. They select a test profile that they believe is based in France. In test mode, the profile takes the default path instead of the "FR" path.
Upon inspecting the test profile's attributes in the AEP UI, what is the most likely discrepancy they would find?
A) The `countryCode` attribute is missing from the profile's schema.
B) The profile has multiple `countryCode` attributes with different values.
C) The profile's `testProfile` flag is set to false.
D) The `countryCode` attribute has a value of "fr" (lowercase).
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: C | Question # 3 Answer: B | Question # 4 Answer: C | Question # 5 Answer: D |
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