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Adobe Marketo Engage Architect Master Sample Questions:

1. Refer to the case study. Unicorn Fintech needs to revamp its scoring model.
Who should be involved in making decisions on what behaviors should be scored?

A) CIO, Marketing Operations Manager, Sales Team Representative, and a Web Developer
B) CIO, Sales Team Representative, Marketing Operations Manager, and a CRM Administrator
C) CMO, Marketing Operations Manager, CRM Administrator, and a Sales Team Representative
D) CMO, Sales Team Representative, Web Developer, and a Marketing Operations Manager

2. A company is using Marketo with the native integration to Salesforce CRM. They have Marketo Revenue Explorer and have set up channels for Paid Advertising, Web Content, and Events.
The company runs quarterly campaigns that touch all three channels and wants to identify:
which of these channels are generating the most opportunities from newly-acquired leads the cost of opportunities by channel to analyze where they should focus their Marketing spend for their next quarterly campaign They are using Opportunity Contact roles correctly and have assigned period costs to all programs.
Which report would they need to set up in Marketo Revenue Explorer to analyze this in Marketo?

A) Program Opportunity Analysis Area report using dimensions for Program Channel and measures for (MT) Opportunities Created and (MT) Cost of Opportunity
B) Program Cost Analysis Area report using dimensions for Program Channel and measures for Program Cost and (FT) Opportunities Created
C) Program Opportunity Analysis Area report using dimensions for Program Channel and measures for (FT) Opportunities Created and (FT) Cost of Opportunity
D) Opportunity Analysis Area report using measures for Program Channel and dimensions for Number of All Opportunities and Opportunity Amount

3. A client wants to measure ROI for a webinar campaign.
What should be implemented?

A) Evaluate only engagement stream performance
B) Use Program Tags for attribution
C) Create static lists for webinar attendees
D) Leverage a single-touch attribution model

4. What should be evaluated before integrating new technology into a Marketo instance? (Choose two)

A) Required API endpoints
B) Frequency of email campaigns
C) Campaign folder naming conventions
D) Data compatibility

5. A marketing operations manager is configuring a new Marketo implementation for an investment fund to communicate with customers. Approximately 40 marketers work in Marketo, and have various levels of expertise with the system. Additionally, marketers can customize forms and landing pages to meet their needs. There are several fields in the database that are Personally Identifiable Information (PII) and must be protected.
How would the marketing operations manager ensure that Marketo users do not create forms that expose the PII fields, encouraging customers to fill out private information?

A) Enable CAPTCHA in the form configuration settings to ensure that the data will not be sent
B) Create a custom Javascript on the frontend webpage to verify data before form submission
C) In the Admin section, select the field and enable the "Block Field Updates" feature
D) In the Field Management section, select the field and enable the "Mark Field as Sensitive" checkbox

Solutions: