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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Holly has a business of selling coffee beans online. She would like to start using Google AdWords but she has a limited budget for advertising. Which one of the following keywords would likely help Holly the most, considering her limited budget?

A) Gourmet coffee beans
B) -tea -free -samples
C) Holly should add as many keywords as possible and then use the CPM method.
D) Coffee

2. Bill and Sally are working together on a large Google AdWords campaign, though they are in two separate locations. Sally has exported her proposed changes to Bill in the Google AdWords Editor and Bill has imported the Account Snapshot through his Google AdWords Editor. When Bill examines the proposed changes Sally has made, how will he know which changes are proposed?

A) Proposed changes are in purple.
B) Proposed changes are in blue.
C) He'll need to compare his version with Sally's version of the campaigns.
D) Proposed changes are in red.

3. Mike is examining his Google AdWords account and he notices the Ad Groups tab. What does the Ad Groups tab reveal?

A) All ad groups from all campaigns
B) All ads created in Google AdWords
C) All ads that are grouped by keywords
D) All ad groups from a single campaign

4. Jeff has created an ad for his company. After a few days of the ad's eligibility, Jeff notices the
message 'Low Quality Score' in the Status column of the keywords tab. Which of the following
methods is the most likely approach, to improve the Quality Score of the advertisement?

A) Change the ad to an image ad
B) Increase the bid for the ad
C) Change the bid to match the first page bid estimate
D) Optimize the ad

5. You have decided to put several of your Google AdWords accounts into a Manager Defined Spend.
With this approach, how will you be required by Google to pay for the billing?

A) Check or Wire Transfer
B) Bank transfer
C) Credit card
D) Each account in the MCC will need to have a credit associated with it, to pay for their CPC or CPM charges.

Solutions: