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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. How many characters are Google AdWords clients allowed to use in their destination URL?

A) 35 characters
B) 1,024 characters
C) 75 characters
D) There is no limit, as the destination URL doesn't show in the advertisement.

2. Which of the following reports in Google Analytics is used to identify where you are losing visitors on the path to conversion?

A) Top Landing Pages
B) Site Overlay
C) Top Exit Pages
D) Funnel Visualization

3. Fred is helping a client to create ads for Google AdWords. Fred stresses to the client that they should not only identify keywords for the client's search, but also use the keyword in the Google AdWords display text. Why is this a good thing to do for Google AdWords?

A) By using the keyword in the ad text Google will lower the CPC per ad, when a user searches for that exact keyword.
B) By using the keyword in the ad text Google will cause the keyword to appear in bold in the ad, when a user searches for that exact keyword.
C) By using the keyword in the ad text Google will cause the ad to move to the top of the search list, when a user searches for that exact keyword.
D) By using the keyword in the ad text Google will give the ad a higher ranking, when a user searches for that exact keyword.

4. All of the following are related to branding except for which one?

A) Sale
B) Recognizable name
C) Logo
D) Presence of a business

5. Julie's company has created a video ad for the Google Content Network and she has elected to use the CPC pricing. Julie's manager is concerned that the CPC pricing will be expensive, as the company will have to pay each time the video is played. What should Julie tell her manager about the costs of the CPC pricing?

A) The company will pay for each click on the video's stop button, as video ads are being playing automatically.
B) The company will pay for each click to watch the video, as long as the person watches the video in its entirety.
C) The company will pay for each click to watch the video.
D) The company will pay for each click on the video that leads a user to the destination website.

Solutions: