Salesforce Marketing-Cloud-Email-Specialist Practice Exam - 154 Unique Questions
Latest Questions Marketing-Cloud-Email-Specialist Guide to Prepare Free Practice Tests
Salesforce Marketing-Cloud-Email-Specialist Exam has been developed to assess candidates' understanding of email marketing strategies, the functionality of the Marketing Cloud, and the ability to design, build, and implement effective email campaigns. Marketing-Cloud-Email-Specialist exam consists of 60 multiple-choice questions and has a time limit of 90 minutes. A passing score of 65% is required to become a certified Salesforce Marketing Cloud Email Specialist.
NEW QUESTION # 79
Northern Trail Outfitters (NTO) specializes in delivering snack boxes to its members. NTO offers a 90-day trial on the snack boxes. NTO would like to send out a series of emails to educate and remind members to purchase the snack box subscription before the 90-day trial ends. Which tool is recommended for this scenario?
- A. Playbooks/Journey builder
- B. Automation Studio
- C. Triggered Emails
- D. Guided Send
Answer: A
NEW QUESTION # 80
A small company, with limited resources, has started to use the Marketing Cloud. They have a single master data extension for all of their subscribers. When a subscriber opts in to receive communications, they will receive a monthly newsletter, weekly promotions, and a birthday email.
What is the optimal way to manage unsubscribes by communication type?
- A. Create publication lists for each communication type, and associate the publication list on the send definition.
- B. Create suppression lists for each communication type, and associate the suppression list on the send definition.
- C. Create separate data extensions for each communication type and customize the subscription page.
- D. Create a Boolean field for each communication type in the data extension and update the Profile Center.
Answer: A
NEW QUESTION # 81
A marketer is about to introduce Content Builder to the entire Northern Trail Outfitters' marketing team.
Which three considerations should the marketing team keep in mind as they begin using Content Builder?
(Choose three.)
- A. Focus on creating and importing content for one primary channel.
- B. Review permissions and roles for users accessing Content Builder.
- C. Import duplicate copies of content for different messages or groups.
- D. Create a folder structure prior to importing assets.
- E. Establish a naming convention optimized for search.
Answer: B,D,E
Explanation:
Explanation
NEW QUESTION # 82
A marketing team would like to send an email to an audience on a weekly basis. the team receives multiple files each week that need to be imported and joined to build the target audience for the email. Which tool is recommended to execute this process?
- A. Filter Activity
- B. Automation Studio
- C. Journey Builder
- D. Data Extract Activity
Answer: B
NEW QUESTION # 83
A healthcare marketer would like an email sent to patients as soon as they request a password reset for their account.
Which journey type is the best solution for the marketer to set up?
- A. Single Send Journey
- B. Multi-Step Journey
- C. Transactional Send Journey
Answer: C
NEW QUESTION # 84
The marketing team wants to test various path within journey based on parameters to assess the effectives of a new email campaign.
Which tool should be used?
- A. Path Optimizer
- B. Einstain Engagement Activities
- C. A/B Testing
Answer: A
NEW QUESTION # 85
A subscriber received a purchase confirmation email from Northern Trail Outfitters which did not contain a way to opt out.
What can be inferred about this email?
- A. The email is transactional and not required to contain an opt-out link.
- B. The email is commercial and not required to contain an opt-out link.
- C. The subscriber can reply with 'opt out" in the email body to be removed.
- D. The subscriber can mark the email to signify it is spam.
Answer: A
NEW QUESTION # 86
A marketer is preparing an email for sending and completing quality assurance checks. Which testing feature mirrors logic used by spam filters to identify words, phrases, and patterns that are likely triggers, allowing marketers to make changes that will improve deliverability?
- A. Validate
- B. Subscriber Preview
- C. Content Detective
- D. Spam Check
Answer: C
NEW QUESTION # 87
Northern Trail Outfitters (NTO) sent an email with a Conversion Tracking Link that links to a promotion page in the NTO
website. How can the marketing team review conversions for a specific email send?
- A. Run a Conversion Report for this tracking link
- B. Create a Query Activity using Conversions Data View
- C. View Conversions tab of the email send's tracking page
- D. Select Conversion Data from the Tracking menu
Answer: C
NEW QUESTION # 88
The marketing team at Northern Trail Outfitters (NTO) is working to make newsletter emails more relevant to subscribers. The first step is to segment subscribers, so NTO is not sending a "batch and blast" newsletter.
The second step is to personalize content based on the data that has been collected from subscribers.
What are two ways NTO can continue to improve the relevance of its newsletter? (Choose two.)
- A. Change the color of the email background to match their subscribers' preferred color of choice.
- B. Use a substitution string to populate a photo of the subscriber in the header of the email.
- C. Use a substitution string to populate a subscriber's name in the subject line.
- D. Create content tailored to subscribers' interests and use dynamic rules to populate relevant content.
Answer: A,D
NEW QUESTION # 89
By clicking what tab in Exact Target will you be able to view emails that are scheduled to be sent?
- A. Templates Tab
- B. Lists tab
- C. Email Tab
- D. Pending Tab
Answer: D
NEW QUESTION # 90
Northern Trail Outfitters (NTO) has created a new onboarding series for customers who have purchased its fitness tracker. Customers were automatically opted in and received three emails from NTO within one day. The onboarding series includes personalized recommendations but lacks an easy way to opt out or update preferences.
In this scenario, what best practice was achieved?
- A. Sending multiple emails in one day
- B. Opting customers in automatically
- C. Personalized recommendations
- D. Preventing customers from opting out
Answer: C
NEW QUESTION # 91
A local craft store is implementing the Marketing Cloud and will be using Lists to store their subscriber dat
a. Which two types
of data can subscribers easily update via the default Profile Center? Choose 2 answers
- A. List Attributes
- B. Email Address
- C. Order History
- D. Data Extension Fields
Answer: A,B
NEW QUESTION # 92
Every day, Northern Trail Outfitters (NTO) adds to a data extension with purchasers of a new luxury cooler line. To give these customers a high-end purchasing experience, NTO wants to send a customized 'congratulations' email the day they are posted in the data extension, and follow up with a review request 14 days later.
Which automation solutions should be set up to accommodate this request?
- A. Automation Studio and Journey Builder
- B. Journey Builder and Behavioral Triggers
- C. Automation Studio and Path Optimizer
Answer: A
NEW QUESTION # 93
Each time Northern Trail Outfitters sends its monthly promotional email, the volume of support calls spike.
The executive team would like the marketing team to slowly send emails throughout the day to avoid customers waiting on hold.
Which feature should the marketing team use to achieve this?
- A. Send Flow
- B. Send Throttling
- C. Send Email Activity
- D. Triggered Send
Answer: B
NEW QUESTION # 94
While testing an email with dynamic content in Content Builder, proofs of five content variations need to be reviewed directly in the inbox of a marketer's quality assurance specialist and the marketing manager. A data extension named 'myTestData' contains only the variations needed.
Which method should be used to accomplish this task?
- A. Create a Test data extension that contains the five content variations the two team members need to validate.
- B. Enter the email addresses to receive proofs, and then select the specific records from a list or data extension whose rendering should be sent.
- C. Choose data extension of contacts, and then choose to send "Based on Recipient Test Data Extension."
- D. Enter the email addresses to receive proofs, and then choose to send "Based on Subscriber Preview
'myTestData.'"
Answer: C
NEW QUESTION # 95
Which send process can use Sender Profiles? (Choose 3)
- A. Test Sends
- B. Triggered Sends
- C. User-Initiated Sends
- D. Guided Sends
- E. Simple Automated Sends
Answer: B,D,E
Explanation:
Triggered Send Definition - A triggered email is a message that Marketing Cloud sends to an individual subscriber in response to a subscriber action. For example, sending a confirmation message after a customer makes a purchase is a triggered email.
User Initiated Send - In Email Studio, create a user-initiated email message interaction to send to a user-initiated subscriber list or data extension in your program.
A user-defined email message interaction occurs when you manually start the send, while a triggered message interaction occurs in response to an action or API call. To put it in simpler words (TL/DR):
Triggered Send Definition - hit by API/Smart Capture to instantly send a 1:1 message. Usually used for Transactional messages (receipt, shipping, etc) and inside of Journies.
User Initiated Send - a 1:Many job that mimics a manual Guided Send, but is preset to allow a single click execution or to allow for repeatable scheduling inside of an Automation. (e.g. Monthly newsletter, daily update email, etc.)
NEW QUESTION # 96
A marketing developer wants to receive daily report of sends across all business units to be incorporated into their internal dashboard.
What should be done to ensure the report a sent to the director each day?
- A. A Schedule report and email the link to download.
- B. Schedule report to export as a web page.
- C. Schedule report and email file to the director.
Answer: A
NEW QUESTION # 97
Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.
Which import option should be used to ensure the data extension only contains currently active customers?
- A. Overwrite
- B. Add and Update
- C. Append
Answer: A
NEW QUESTION # 98
Northern Trail Outfitters manually sent an HTML email to subscribers which contains a link to the wrong landing page for a particular campaign.
Which option minimizes the impact of this error?
- A. Locate the job under Tracking and update the URL in the Job Links tab.
- B. Send another email to the same subscribers containing the correct link.
- C. Have Support recall the email if it has not yet been opened by a subscriber.
- D. Update the link in the stored email content and it will be pulled in automatically.
Answer: A
NEW QUESTION # 99
A marketer is using list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute.
What tool will produce this audience?
- A. Filters
- B. Send Flow
- C. SQL Query Activity
- D. Audience Builder
Answer: D
Explanation:
Explanation/Reference:
NEW QUESTION # 100
A marketer is configuring Path Optimizer in Journey Builder to test three different email subject lines. They want to configure a holdback audience to receive the winning path, but the option is unavailable.
Why would the marketer be unable to configure a holdback audience?
- A. The journey is scheduled to repeat.
- B. Holdback audience cannot be used for subject lines tests.
- C. Holdback audiences are only available for A/B Tests.
- D. The Journey is a one-time scheduled send.
Answer: B
NEW QUESTION # 101
Where can a marketer go to learn more information about using APIs? (Choose 2)
- A. Help and Training Portal
- B. Help.exacttarget.com
- C. Code.exacttarget.com
- D. The Administration tab
Answer: B,C
NEW QUESTION # 102
A marketer wants to ensure that emails follow the basic brand guidelines. Which feature helps ensure emails have the correct layout and logos?
- A. Data Extensions
- B. Preference Management
- C. Email templates
- D. Portfolio
Answer: C
NEW QUESTION # 103
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