Salesforce MCE-Con-201 Exam : Salesforce Certified Marketing Cloud Engagement Consultant

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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. A marketer wants to capture open-ended feedback from customers via SMS and write it to a Data Extension. How could MobileConnect be used to accomplish this?

A) Use a text-response message template with embedded AMPscript to capture the response.
B) Use a vote/survey message template to capture the response.
C) Use an outbound message template with embedded AMPscript to capture the response.
D) Use an info capture message template to capture the response.

2. Northern Trail Outfitters wants to have a periodic, dynamic newsletter sent to a set data extension, but the data in this data extension will be regularly updated, and the subscribers inside could be removed/added multiple times. What option should speed up the delivery while meeting these criteria?

A) Journey that allows re-entry after exiting
B) Scheduled Automation utilizing Triggered Send Emails
C) Single Send Journey
D) Scheduled Automation using a Send Activity

3. A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber. What should a consultant recommend?

A) Use personalization strings created by selecting the data extension.
B) Use Dynamic Content rules to select a content area for each subscriber.
C) Use AMPscript variables created from each field in the data extension.
D) Use Guide Template Language created for each field in the data extension.

4. Scenario: A data team wants to automate the synchronization of subscribers' unsubscribe statuses from their enterprise account to an external CRM in a consolidated file. They need to capture unsubscribe data across all child business units.

A) _Subscribers
B) _BusinessUnitUnsubscribes
C) _Unsubscribe
D) _Complaint

5. Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email. Which personalization string should they include as the href attribute in the link?

A) %%view_email_url%%
B) %%vawp%%
C) %%view_as_webpage%%
D) %%view_online%%

Solutions: