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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. LenoxSoft has a service portal for customers. A Marketing Cloud Account Engagement page action set by the admin will change a prospects engagement custom field to "Engaged" for any prospect who views this service portal page. Customers who visit this portal more often have a higher company satisfaction rate. Those who rarely visit the portal have a high rate of attrition. LenoxSoft wants to encourage customers to engage with the service portal and has the following requirements: * Prospects with no Engagement custom field value should be added to the Engagement Program. * If prospects registers for an upcoming webinar and views the training portal they should be removed from the engagement program. What steps do you recommend to achieve those requirements?

A) Automation Rule with blank critera and add action &
B) Automation rules with attended webinar and remove action
C) Automation Rule with blank critera and add action & Dynamic List with attended webinar and remove action
D) Automation Rule with blank critera and add action & segmentation rules with attended webinar and remove action
E) Automation Rule with blank critera and add action & Completion action rules with attended webinar and remove action

2. Select three available Marketing Cloud Account Engagement Editions

A) Marketing Cloud Account Engagement Growth
B) Marketing Cloud Account Engagement Plus
C) Marketing Cloud Account Engagement Ultimate
D) Marketing Cloud Account Engagement Advanced
E) Marketing Cloud Account Engagement Standard
F) Marketing Cloud Account Engagement Professional

3. "LenoxSoft is migrating prospect records from an external system into Marketing Cloud Account Engagement. In this external system, each prospect has 50 custom fields.
They are trying to decide which fields to recreate in Marketing Cloud Account Engagement before importing in the records.
What are two ways they should decide which fields to recreate in Marketing Cloud Account Engagement?
Choose 2 answers

A) Review existing forms and landing pages to understand what data needs to be collected.
B) Filter existing prospect records to see which custom fields have the most data.
C) Ask their accounting team to review and select the five most helpful fields.
D) Pull a report of the data they intend to use for segmentation purposes.

4. The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Marketing Cloud Account Engagement reports and associated KPIs that would provide these metrics. Choose 2 answers:

A) Form Report: Conversions
B) Form Report: Impressions
C) Form Report: Submissions
D) Lifecycle Report: New Prospects Created

5. LenoxSoft's Marketing Cloud Account Engagement administrator cannot see an email template that was created and marked for use for Engagement Programs while building a "send email" action in a nurture program.
What would explain this experience?

A) The administrator has not selected a sender for the Email Template.
B) The administrator has not published the Email Template from a draft.
C) The administrator does not have folder permissions to the email template folder.
D) The administrator does not have folder permissions to the Engagement Program.

Solutions: