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| Section | Weight | Objectives |
|---|---|---|
| Billing, Invoicing, and Revenue Management | 10% | - Configure billing schedules and rules - Describe revenue recognition and reporting - Explain integration with ERP and financial systems - Describe billing and invoicing processes |
| Media Planning and Proposal Management | 22% | - Configure media plans and rate cards - Describe the proposal creation and management process - Configure inventory and ad placement products - Manage proposal approval workflows |
| Media Cloud and Salesforce Industries Basics | 15% | - Identify Media Cloud products and bundles - Explain how Media Cloud integrates with other Salesforce clouds - Describe the purpose and capabilities of Media Cloud - Describe the Media Cloud architecture and component relationships |
| Order Management and Fulfillment | 18% | - Manage order lifecycle and status tracking - Describe the order decomposition process - Describe integration with third-party ad servers and systems - Configure order items and fulfillment workflows |
| Sales and Order Capture | 22% | - Configure products, bundles, and promotions using Industries CPQ - Describe the lead-to-order process - Configure guided flows for sales processes - Describe order management capabilities |
| Audience and Inventory Management | 13% | - Describe inventory management and availability - Configure audience segments and targeting criteria - Configure rate cards and pricing models - Describe programmatic and direct sold inventory |
1. A CTO of a customer who uses adverrtising sales management (ASM), asked a consultant to help them upgrade to the latest ASM release. Which two steps must the consultant complete before starting a manual upgrade to the latest release?
A) complete the post install tasks for salesforce insustries communications, media, and energy
B) Ensure that the consultant has the required permission sets and licenses
C) raise a support ticket to enable the required permissions
D) go to setup and click on validaate in the latest release
2. A customer has a requirement to allow the operations team to ider quote records in order to perform "create and submit order" action only when the corresponding opportunity has reached a specific status calles "closed won". Sales users will remain as the cord owners of quotes and order for reporting purpose. The organization wide default setting for quote andorder object is private. How should a consultant solve this requirement with minimal customization?
A) sales users will use manual sharing in order to share order records once opportunity status is "closed won"
B) share order records programmatically using apex whenever opportunity status is "closed won"
C) configure a criteria-based sharing rule to share order records once opportunity status is "closed won"
D) configure role hierarchy, such that the operations team is higher than the sales users in the same hierarchy group
3. A media cloud customer needs to integrate google ad manager (GAM) with an existing middleware system using an integration procedure. What is the most secure way for a consultant to implement the authentication and credentialing requiments the integration, while also minimizing customization?
A) create a new authentication provider with custom metadata and use it within a named credential
B) create a remote action in the integration procedure that calls a custom Apex Class
C) modification on interation procedure is not needed since this is trough middleware and the existing named is not utilized
D) implement a custom OAuth to authenticate with middleware, storing credentials in the integration procedure
4. A media cloud customer is already running advertising sales management (ASM) on an org and wants to upgrade from an older release. What should a consultant do before migration?
A) take a backup of any newer ASM components
B) customize or modify the newer ASM components
C) Take a backup of any customized or modified older ASM components
D) activate custom lightning web components and FlexCards
5. Which three marketing cloud intelligence integration methods can a consultant use to ingest and integrateall available channels as well as first and third party data source, to create a cross-channel optimization platform?
A) data mapping visualizer
B) totalConnect
C) Data raptor
D) API connectors
E) Marcketing cloud intelligence data lake stream
Solutions:
| Question # 1 Answer: A,B | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: C | Question # 5 Answer: B,D,E |
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