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| Section | Weight | Objectives |
|---|---|---|
| Billing, Invoicing, and Revenue Management | 10% | - Configure billing schedules and rules - Describe revenue recognition and reporting - Explain integration with ERP and financial systems - Describe billing and invoicing processes |
| Sales and Order Capture | 22% | - Configure products, bundles, and promotions using Industries CPQ - Describe the lead-to-order process - Configure guided flows for sales processes - Describe order management capabilities |
| Media Planning and Proposal Management | 22% | - Configure media plans and rate cards - Describe the proposal creation and management process - Configure inventory and ad placement products - Manage proposal approval workflows |
| Order Management and Fulfillment | 18% | - Manage order lifecycle and status tracking - Describe the order decomposition process - Describe integration with third-party ad servers and systems - Configure order items and fulfillment workflows |
| Audience and Inventory Management | 13% | - Describe inventory management and availability - Configure audience segments and targeting criteria - Configure rate cards and pricing models - Describe programmatic and direct sold inventory |
| Media Cloud and Salesforce Industries Basics | 15% | - Identify Media Cloud products and bundles - Explain how Media Cloud integrates with other Salesforce clouds - Describe the purpose and capabilities of Media Cloud - Describe the Media Cloud architecture and component relationships |
A CTO of a customer who uses adverrtising sales management (ASM), asked a consultant to help them upgrade to the latest ASM release. Which two steps must the consultant complete before starting a manual upgrade to the latest release?
Correct Answer: A,B 🗳️
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A customer has a requirement to allow the operations team to ider quote records in order to perform "create and submit order" action only when the corresponding opportunity has reached a specific status calles "closed won". Sales users will remain as the cord owners of quotes and order for reporting purpose. The organization wide default setting for quote andorder object is private. How should a consultant solve this requirement with minimal customization?
Correct Answer: C 🗳️
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A media cloud customer needs to integrate google ad manager (GAM) with an existing middleware system using an integration procedure. What is the most secure way for a consultant to implement the authentication and credentialing requiments the integration, while also minimizing customization?
Correct Answer: A 🗳️
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A media cloud customer is already running advertising sales management (ASM) on an org and wants to upgrade from an older release. What should a consultant do before migration?
Correct Answer: C 🗳️
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Which three marketing cloud intelligence integration methods can a consultant use to ingest and integrateall available channels as well as first and third party data source, to create a cross-channel optimization platform?
Correct Answer: B,D,E 🗳️
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