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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. When you open Google Analytics for reporting, there are six categories of reporting. Which of the following is one of the six categories of Google Analytics reporting?

A) IP Addresses
B) Visitors
C) Referrers
D) Sales

2. You are working with an online sporting goods store in your city to organize and refine their Google AdWords strategy. The store manager has created different ads under one campaign and is resisting the idea of multiple campaigns to manage in Google AdWords. Which of the following is a reason to create separate campaigns for different products the store offers?

A) Only with multiple campaigns can the store use the geographical locations.
B) Multiple campaigns will reduce the cost per click.
C) Multiple campaigns allow the store to target multiple countries.
D) With multiple campaigns in one account you can set different daily budgets.

3. Joan is about to enroll in the Google AdWords for her travel agency for her European business. She wants to target clients throughout Europe using English, Spanish, French, and Flemish ads. Which of the following is the best advice you could offer Joan about Google AdWords, to target multiple languages?

A) Create four ad groups - one for each language.
B) Use English only, as it's the most common of the four languages she's targeting.
C) Create four campaigns - one for each language.
D) Create four ads - one for each language.

4. In Google AdWords there are two places where you can see the information for the Placement Performance Report. The first is through the Reporting tab and the actual Placement Performance report. Where else can you see the information in the Placement Performance Report in Google AdWords?

A) You can see the details on your Account Performance Tab.
B) You can see the details on the Networks tab.
C) You can have the report emailed to you in .csv format.
D) You can see the details on your Keywords tab.

5. There are three primary goals for reporting and reviewing reports in Google Analytics according to Google. Which of the following is NOT a primary goal of using Google Analytics?

A) Driving valuable traffic
B) Maximizing conversions of your website
C) Increasing web revenue
D) Decreasing unnecessary costs

Solutions: