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| Section | Weight | Objectives |
|---|---|---|
| Industry Trends and Customer Needs | 20% | - Customer business challenges and pain points - Identifying customer segments and requirements - Imaging and printing market trends |
| Sales Process and Techniques | 25% | - Consultative sales methodology - Upselling and cross-selling strategies - Handling objections and competitive positioning |
| Solutions and Services | 25% | - HP managed print services (MPS) - Value-added services and support offerings - Software tools and management utilities |
| HP Imaging and Printing Technologies & Products | 30% | - HP laser and inkjet printing technologies - HP hardware and MFP solutions overview - HP supplies portfolio and cartridge technology |
1. What does the HP Printing Sales Guide help resellers do?
A) create professional sales presentations
B) calculate their margin on each device, accessory, supply, and
C) determine the discounts that are available to them
D) find which devices are discontinued
2. How many pages is a mid-volume scanner capable of handling?
A) 3000 pages per day
B) 2000 pages per day
C) 4000 pages per day
D) 1000 pages per day
3. What is an accurate description of HP OXP?
A) Has four layers: device, management, workflow, and service
B) Increases the costs of installing partner solutions
C) Limits the types of reports that HP Web Jetadmin can run
D) Provides a consistent user experience with an intuitive user interface
4. What is NOT addressed in the HP Value Proposition?
A) assessment
B) reliability
C) real world performance
D) simplicity
5. According to HP, what is involved in cross-selling?
A) selling the client a balanced mix of HP MFPs and single function printers
B) selling the client accessories that go with their device to make them more functional
C) selling the client a device that has more features to drive cost savings
D) selling HP printers that can print from both a Macintosh and a PC
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: A | Question # 5 Answer: B |
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