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| Section | Weight | Objectives |
|---|---|---|
| IBM Cognos BI Offering and Value Proposition | 58% | - Competitive positioning and differentiation - Benefits and use cases for different user roles - Architecture and deployment models - Core product features and capabilities |
| Business Analytics and Market Context | 9% | - Business intelligence market trends - Customer business challenges and needs |
| Sales and Prospecting Strategies | 33% | - Presenting solutions to stakeholders - Sales process and support resources - Licensing and pricing overview - Identifying sales opportunities |
1. A professional report author in the IT department has difficulty scaling reports to meet the needs of various user types across the business.
Which feature of IBM Cognos BI would be most helpful to this author?
A) Flexible one-to-many prompted reports or ability to create ad-hoc reports.
B) Modern SOA architecture.
C) Environment-neutral platform.
D) Common business model across data sources.
2. Which product integrates with IBM Cognos BI to provide text mining and predictive modeling capabilities?
A) IBM Clarity
B) IBM Info Sphere Datastage
C) IBM SPSS
D) IBM Cognos TM1
3. Which capability of IBM Cognos BI is geared toward a consumer or casual user?
A) Business Modeling
B) Report Studio
C) TM1 integration
D) Business Insight
4. What is NOT one of the many mobile platforms supported with a native IBM Cognos BI application?
A) BlackBerry OS
B) HP webOS
C) Windows Mobile
D) Apple iOS
5. What is the best strategy when positioning IBM Cognos BI against a niche competitor such as QlikView and MicroStrategy?
A) Explain that unlike these other vendors, all functionalities of Cognos are available out of the box without having to code.
B) Describe how IBM Cognos is the lowest cost solution on the market and provides the lowest total cost of ownership of all vendors.
C) Expand the agenda to include capabilities not provided by the competitor.
D) Warn the customer of hidden charges attached to features perceived as free.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: C | Question # 3 Answer: B | Question # 4 Answer: B | Question # 5 Answer: A |
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