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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Delivery and Testing | 15% | - A/B testing options - Preview and test sends - Sender authentication and deliverability - Send classifications and sender profiles |
| Topic 2: Marketing Cloud Overview | 18% | - Email Studio and application roles - Navigation and core platform concepts - Legal and compliance requirements |
| Topic 3: Tracking, Reporting and Automation | 15% | - Basic automation and triggered sends - Email performance metrics - Standard reports and analytics - Bounce and complaint management |
| Topic 4: Subscriber and Data Management | 26% | - Subscriber key and sendable data - Importing and maintaining subscriber data - Lists and Data Extensions - Segmentation and filtering |
| Topic 5: Email Creation and Design | 26% | - Personalization and dynamic content - Email templates and best practices - Content Builder usage - Accessibility and rendering |
When does the validation of email address occur when using a data extension?
Correct Answer: A 🗳️
Approximately 50% of Northern Trail Outfitters' (NTO) subscribers open emails on their mobile devices, while the remaining 50% of subscribers open their emails on their desktop. The Chief Marketing Officer of NTO would like the emails to render well on both desktop and mobile devices, but does not want to spend a significant amount of time developing for each environment.
What is the recommended design approach?
Correct Answer: B 🗳️
Northern Trail Outfitters (NTO) would like to create a landing page that contains subscriber information passed to it from email links on the page. They use a Smart Capture form to capture email address, reply date, and response from subscribers.
How should NTO set up its data extension?
Correct Answer: C 🗳️
A marketer wants to run an Account Send Summary report. Which option can be configured when running this report? (Choose 3)
Correct Answer: B,C,E 🗳️
A company has one million subscribers. The company has a Master data extension that contains information about its subscribers, such as Email Address, Physical Mailing Address, Phone Number, and Loyalty information. There are 40 fields in the data extension. The data is used for multiple daily email campaigns.
How should the data be updated?
Correct Answer: B 🗳️
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