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Salesforce Email Essentials (EEB101) Sample Questions:

1. When does the validation of email address occur when using a data extension?

A) Done at the time of Send
B) Done at the time of Import
C) Done when admin refreshes it
D) Done when subscriber updates profile in the profile center

2. Approximately 50% of Northern Trail Outfitters' (NTO) subscribers open emails on their mobile devices, while the remaining 50% of subscribers open their emails on their desktop. The Chief Marketing Officer of NTO would like the emails to render well on both desktop and mobile devices, but does not want to spend a significant amount of time developing for each environment.
What is the recommended design approach?

A) Static Design
B) Mobile-aware Design
C) Desktop-centric Design
D) Responsive Design

3. Northern Trail Outfitters (NTO) would like to create a landing page that contains subscriber information passed to it from email links on the page. They use a Smart Capture form to capture email address, reply date, and response from subscribers.
How should NTO set up its data extension?

A) Create a data extension with email address, reply date, and response fields as nullable.
B) Create a data extension with email address as non-nullable; reply date and response fields as nullable.
C) Create a data extension with email address, reply date, and response fields as non-nullable.
D) Create a data extension with email address as the Primary Key and reply date and response fields as nullable.

4. A marketer wants to run an Account Send Summary report. Which option can be configured when running this report? (Choose 3)

A) Report results file format
B) Report results delivery location
C) Date range parameters
D) Error report log location
E) Error handling parameters

5. A company has one million subscribers. The company has a Master data extension that contains information about its subscribers, such as Email Address, Physical Mailing Address, Phone Number, and Loyalty information. There are 40 fields in the data extension. The data is used for multiple daily email campaigns.
How should the data be updated?

A) A scheduled automation to occur every 15 minutes to ensure the data is current.
B) A scheduled automation to import a nightly file of updated or changed records.
C) A file drop automation to execute an import every time a record is updated or added.
D) A scheduled automation to import a file containing all of their subscribers.

Solutions: