2021 Latest 100% Exam Passing Ratio - Marketing-Cloud-Consultant Dumps PDF
Pass Exam With Full Sureness - Marketing-Cloud-Consultant Dumps with 218 Questions
What is the duration of the Marketing-Cloud-Consultant Exam
- Format: Multiple choices, multiple answers
- Passing Score: 67%
- Length of Examination: 105 minutes
- Number of Questions: 60
Marketing-Cloud-Consultant Exam topics
Candidates must know the exam topics before they start of preparation. Because it will really help them in hitting the core. Our Salesforce Marketing-Cloud-Consultant dumps will include the following topics:
1. Discovery: 15%
- Given a solution, recommend the appropriate customer skill sets required to utilize the Marketing Cloud application.
- Provided with a list of branding and creative strategies, probe for additional information that is needed to recommend an appropriate solution.
- Demonstrate how to gather requirements in order to put together the data and segmentation strategy for the customer (for example; frequency, complexity, volume of sending).
- Provided with a set of business requirements, determine what additional information is needed to design the recommended solution.
- Provided a customer environment and goals, determine the viability of external systems that need to be - included in the solution (for example; POS, CRM, eCommerce, data warehouse, data source inputs).
- Given a scenario that includes customer information about subscriber acquisition, management, and attrition,utilize this information to select solution components.
2. Conceptual Design: 12%
- Articulate how data construct will drive one-to-one messaging and content.
- Given a scenario, determine the appropriate solution for given requirements considering technical expertise of personas (for example; Automation Studio vs. Journey Builder).
- Given a customer scenario, identify which User Stories are appropriate to use for accessing Marketing Cloud.
- Given a customer scenario, determine the factors to consider when scaling the solution.
- Analyze customer data to determine the appropriate data model (for example; List model, Data Extensions .
- Given a narrative data flow, select the correct data flow diagram that depicts that data flow.
- Explain the purpose of IP Warming and make a recommendation based on customer needs.
3. Marketing Cloud Connect: 6%
- Understand the prerequisites to consider prior to starting a Marketing Cloud Connect configuration (for - example; Salesforce edition, list of integration users, scope user, administrator credentials).
- Understand how to send an email to a contact, lead, campaign, and report via the Sales/Service Cloud and - Marketing Cloud (for example; sending, triggered, automated).
- Understand how Sales/Service Cloud data in the Marketing Cloud can be segmented.
4. Account Configuration: 10%
- Determine which type of customer scenario warrants the creation of a business unit (for example; publication - types, demographic, workflow processes, and organizational structure).
- Analyze the impact of applying a Sender Authentication Package (SAP) to a business unit (for example; link wrapping, Landing Pages, image URLs).
- Given a customer scenario, recommend the appropriate Marketing Cloud role based on User Stories.
- Given a scenario, troubleshoot issues regarding Reply Mail Management.
5. Reporting: 5%
- Explain how the information in data views and tracking extracts are accessed.
- Summarize Send Logs, including when/why to use it and how to create and manage.
- Compare and contrast standard reports, data views, and tracking extracts.
6. Data Design: 12%
- Given a customer scenario, recommend the appropriate import method with lists or data extensions.
- Understand the implications of a system being database of record.
- Understand available data types, retention, and template options when building a data extension.
- Understand how data is retrieved within a Relational Data Model (for example; basic SQL).
- Explain the various data objects in the Marketing Cloud (for example; data extensions, list model, data retention model, publication lists, suppression lists).
7. Automation: 8%
- Compare and contrast triggered and scheduled interactions.
- Given a customer scenario, select the appropriate workflow that meets the business requirement (for example; import, segmentation, email send).
8. Email Build: 7%
- Explain the various ways to individualize email content (for example; AMPscript, personalization strings, Dynamic Content, Guide Template Language).
- Explain various Marketing Cloud Email technologies (for example; Link Alias tags, Impression regions, Web Analytics Connector).
- Compare and contrast the ways to individualize content, such as SSJS vs. AMPscript, Dynamic Content Wizard vs. AMPscript/LookupRows function.
- Understand the required steps to build, test, and deploy an email based on customer requirements.
9. Contact Builder: 15%
- Given a customer scenario, know how to build an Attribute Group to be used for a simple interaction.
- Summarize how to use Data Designer to incorporate data source into Contact Builder.
- Understand how cardinality impacts data modeling.
- Explain the role and capabilities within Contact Builder.
10. Journey Builder: 10%
- Given a customer scenario that includes Journey Builder, evaluate the requirements, activities, and steps.
- Explain the requirements for and the methods by which a contact can enter a Journey.
- Compare and contrast automation tools, such as Journey Builder and Automation Studio.
NEW QUESTION 105
An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal object due to the nature of their messages.
What method should be suggested in this scenario?
- A. Event Notification Service
- B. Data Retrieves on the Send Object
- C. Data View Export with every send
- D. Platform Events API
Answer: A
NEW QUESTION 106
A customer needs to link demographic information to its contact model in Contact Builder.
What type of relationship should be used?
- A. Many-to-Many Relationship
- B. Many-to-One Relationship
- C. One-to-One Relationship
- D. One-to-Many Relationship
Answer: D
NEW QUESTION 107
How do you add a contact in contact builder?
Choose 2
- A. Import to DE
- B. Import to MyLists
- C. Import to All Subscribers List
- D. Add manually to All Subscribers
Answer: A,B
NEW QUESTION 108
A customer has an eCommerce site and Imports data into three data extensions daily; 'Orders', 'Order_Details' and 'Products' the data extension contains the following information:
* Orders: OrderId, CustomerId, OrderNumber, OrderDate, OrderTotal, GrandTotal
* Order_Details: ProductId, OrderId, Qty, UnitPrice, ExtendedPrice, Discount
* Products: ProductId, SKU, Name, Description, Cost, Price
What two actions should be taken in Data Designer?
- A. Create a one-to-one relationship between Order_Details and Products
- B. Create a one-to-many relationship between Orders and Order_Details
- C. Create a one-to-one relationship between the contact record and Order_Details
- D. Create a one-to-one relationship between Orders and order_Details
Answer: A,C
NEW QUESTION 109
A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced SFTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Which method should be used to automate their monthly promotional email?
- A. Create a file drop automation which includes an Import File Activity and triggered send.
- B. Create a file drop automation which includes an Import File Activity and Send Email Activity.
- C. Create a scheduled daily automation which includes an Import File Activity and Send Email Activity.
- D. Create a scheduled monthly automation which includes an Import File Activity and triggered send.
Answer: B
Explanation:
Explanation
Explanation:
Since Time is not fixed, its triggered Automation and User Initiated. Triggered send is used for transactional message.
NEW QUESTION 110
A customer wants to integrate their website with Marketing Cloud so that users can update their marketing communication preferences. The customer has in-house web development resources available and is interested in leveraging tools such as Journey Builder in the future.
What solution should the consultant propose, given the customer's requirements and available resources?
- A. Configure a data structure using Lists and leverage the out-of-the-box Preference Center.
- B. Configure a data structure using Lists and leverage a SmartCapture form that the client can iFrame into their website.
- C. Configure a relational data structure using Data Extensions and consult with the customer on API integration with their website.
- D. Configure a relational data structure using Data Extensions and leverage a SmartCapture form that is hosted in Landing Pages.
Answer: C
NEW QUESTION 111
Northern Trail Outfitters is expanding globally into 16 new countries and wants to start localizing their email content to speak to subscribers in their own language. They want to do this as efficiently as possible and are anticipating growth into other locales in the near future.
Which two options could be recommended? (Choose 2 answers)
- A. Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value.
- B. Leverage personalization strings within the email template to pull in language-specific content.
- C. Leverage enhanced dynamic content blocks within Content Builder to create language-specific emails.
- D. Leverage Content Builder to create email templates for each language and populate the templates via the UI.
Answer: B,D
NEW QUESTION 112
Northern Trail Outfitters (NTO) wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
What is the best way to facilitate this within Contact Builder?
- A. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
- B. Create three distinct Attribute Groups that link each data extension directly to Contacts.
- C. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
- D. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
Answer: A
NEW QUESTION 113
The customer has these requirements for storing engagement data in their data warehouse:
* All email open and click activity must be pulled daily from the Marketing Cloud.
* Output files must meet the specific requirements for the data warehouse.
* All the activity must be provided via FTP in one file.
Which automation workflow meets the customer requirements?
- A. Extract activity of Tracking Extracts that combines data into required file > Transfer activity
- B. Extract activity of data view tables > Query activity to create the required file > Transfer activity
- C. Query activity to pull data view information > Extract activity of data extension > Transfer activity
- D. Report activity that generates Recent Send Summary report > Report delivered directly to FTP
Answer: C
NEW QUESTION 114
A financial company wants to use Marketing Cloud to send late payment notices to accounts whose payment due date lapsed the previous week. The company has shared the following:
* Payments.csv will arrive on the Enhanced SFTP each Monday at 1 a.m.
* Payments.csv will be encrypted.
* Payments.csv will contain data from the previous week.
* Late payment notices will be sent each Monday at noon.
* They need to receive a file containing customers who opened or clicked on the late payment notice email within five days after send.
Which automation sequence represents a viable solution?
- A. File Transfer > Import File > Filter > Wait > Send Email > SQL Query > Wait > Data Extract > File Transfer
- B. Import File > File Transfer > SQL Query > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
- C. File Transfer > Import File > Filter > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
- D. File Transfer > File Transfer > Import File > SQL Query > Wait > Send Email > SQL Query > File Transfer
Answer: B
NEW QUESTION 115
ABC Company is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement? (Choose two.)
- A. Marketing Cloud Administrator
- B. Marketing Cloud Email Marketing Manager
- C. Marketing Cloud Channel Manager
- D. Marketing Cloud Regional or Local Administrator
Answer: A,C
Explanation:
Explanation/Reference:
NEW QUESTION 116
What functionality is contained in Journey Builder that does NOT exist in Automation Studio?
- A. The option to convert a qualified Lead to a Contact.
- B. Flexibility to wait based on duration or a specific time.
- C. Native execution of a Server-side JavaScript activity.
- D. The ability to send an email to a Salesforce audience.
Answer: D
NEW QUESTION 117
A customer manages their field technicians in Salesforce CRM connected to Marketing Cloud. Once an appointment with a contact is scheduled for the technician through CRM, the notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent the
"Confirmation sent" checkbox on the appointment record should be updated in CRM.
All appointments scheduled on a given day will have their status updated in CRM at the end of business hours.
The Appointment object does not have a direct relationship with the contact.
What solution would a consultant recommend to address this use case?
- A. Configure journey with Salesforce Data entry source; use Journey Builder activities to send notification and update CRM record(s)
- B. Configure journey with API Event entry source, Process Builder to trigger event; use Journey Builder activities to send notification and update CRM record(s)
- C. Configure journey with Data Extension entry source; use Automation Studio activities to refresh the audience and Journey Builder activities to send notification and update CRM record(s)
- D. Configure Salesforce Send with Salesforce data extension, using Automation Studio activities to refresh the audience; send notification and SSJS activity to update CRM record(s)
Answer: B
NEW QUESTION 118
A daily deal website is concerned with their sender reputation and needs consistent visibility into subscribers who report their email as spam.
How can they determine which subscribers reported their email as spam so they can flag those records in their customer service database?
- A. An automation that generates the Complaint Tracking Extract.
- B. An automation that queries the Complaint data view.
- C. An automation that generates the Unsubscribe Event Extract.
- D. An automation that queries the Unsubscribe data view.
Answer: B
NEW QUESTION 119
A Consultant has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed.
Which import type should be used?
- A. Overwrite
- B. Add Only
- C. Add/Update
- D. Update Only
Answer: A
Explanation:
In and Add/Update, you can never delete. In question, its being removed.
NEW QUESTION 120
If I want to introduce a new line of footwear. I am excluding anyone who does not have shoe as an attribute listed in their preference center. I plan to send the emails daily. After a short time, I notice many people updating their preferences, and less emails are going out.
What is the issue causing less emails to go out? Select one.
- A. Email frequency too high
- B. High Watermark if journey builder
- C. Preference center is too strict
- D. Deliverability issues on account
Answer: B
NEW QUESTION 121
What is the capability of the Import within Contact Builder? (Choose two.)
- A. Like the Import Wizard, the Contact Builder import definition can be executed without saving.
- B. In order to use Map by Header Row, the fields in the DE and file must match exactly.
- C. The target destination can be a DE, list, or All Contacts for Mobile Push or Connect.
- D. The data source can be a local file, data filter, or file on any FTP.
Answer: B,C
Explanation:
A data source cannot be a data filter so answer A is not right.
NEW QUESTION 122
A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full-time developer but want an implementation in place for the developer to maintain.
What should the customer have in place to ensure this solution can be implemented?
- A. An Interaction Studio instance to ingest their data
- B. A Datorama instance to ingest their data
- C. An external system to receive and confirm callback and subscriptions
- D. A Transactional Journey with the Not Sent Notification activity included
Answer: C
NEW QUESTION 123
Which two statements are accurate regarding segmentation options in Marketing Cloud? Choose 2 answers
- A. A filtered data extension can be populated with a filter activity.
- B. A random data extension can be updated with a filter activity.
- C. A data filter can be automated with a filter activity.
- D. A data extension can be updated using a query activity.
Answer: B,C
NEW QUESTION 124
The Corporate Apparel Division of Northern Trail Outfitters (NTO) is moving to Marketing Cloud and will be using NTO's existing account. The Corporate Apparel team has asked for a recommendation on whether they should have a separate Business Unit.
Which consideration warrants the creation of a separate Business Unit for Corporate Apparel's instance of Marketing Cloud?
- A. Sending from a separate IP Address and Domain
- B. Using different From Name and Email Address settings
- C. Managing Unsubscribes for the Corporate Apparel Division only
- D. Brand guidelines for Corporate Apparel is different from NTO
Answer: C
NEW QUESTION 125
A customer wants to create a journey with the goal of making users activate their accounts within 72 h of registration. New account registrations are stored in a data extension via an API call with a Boolean field indicating whether the subscriber has activated their account. The journey should send activation reminder emails 24 and 48 h after creating an account. The user exits the journey if they activate their account.
Which activities should be included in the customer's journey?
- A. Decision Split > 24 hour Wait > Send Email > Decision Split > 24 hour Wait > Send Email
- B. 24 hour Wait > Decision Split > Send Email > 24 hour Wait > Decision Split > Send Email
- C. 24 hour Wait > Decision Split > Send Email > 48 hour Wait > Decision Split > Send Email
- D. Decision Split > 24 hour Wait > Send Email > Decision Split > 48 hour Wait > Send Email
Answer: B
NEW QUESTION 126
ABC Company wants its monthly distributor newsletter email to appear to be sent on behalf of the subscribers account representative without segmenting the audience by sales representative.
How should this distributor-specific sender profile be configured in the Marketing Cloud? (Choose two.)
- A. Pick "Choose from list," selecting the From Name and From Email Values from the list of account users.
- B. Populate substitution strings in the sender profile for the profile attributes containing From Name and From Email Values.
- C. Utilize data extension AMPscript lookups to dynamically populate the From Name and From Email Values.
- D. Match the external keys of the sender profile and data extension containing account representative details.
Answer: B,C
NEW QUESTION 127
An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contacts who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMPscript.
The company collects the following information:
*Customer data (email address, first name, last name....)
*Event registration (email address, event ID, event name, event type, venue ID....)
*Venue details (venue ID, venue name, venue address....)
*Payment details (email address, event ID, total paid....)
The company does NOT want to link everything in Contact Builder. Which two data extensions should be incorporated inside Contact Builder? Choose 2 answers
- A. Venue Details
- B. Event Registration
- C. Customer Data
- D. Payment Details
Answer: B,C
NEW QUESTION 128
As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?
- A. Use a web-safe font for text that closely matches the brand's custom font.
- B. Edit an email's HTML to list the custom brand font in the style tag's font-family property.
- C. Build an email using multiple images, with all text saved in the brand font.
- D. Build an email as one image, with all text saved in the brand font.
Answer: A
NEW QUESTION 129
......
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