[2024] New Marketing-Cloud-Consultant exam dumps Use Updated Salesforce Exam
Verified Marketing-Cloud-Consultant Dumps Q&As - Marketing-Cloud-Consultant Test Engine with Correct Answers
To become a Salesforce Certified Marketing Cloud Consultant, candidates must pass the Marketing-Cloud-Consultant exam. Marketing-Cloud-Consultant exam consists of 60 multiple-choice questions and has a time limit of 105 minutes. Marketing-Cloud-Consultant exam covers a range of topics, including email marketing best practices, data segmentation, and campaign management. Candidates must score 68% or higher to pass the exam.
Salesforce Marketing-Cloud-Consultant certification is a valuable credential for professionals who want to demonstrate their expertise in Salesforce Marketing Cloud. Salesforce Certified Marketing Cloud Consultant certification exam covers a range of topics related to the platform, including email marketing, social media advertising, and data management. Candidates who pass the exam can demonstrate to potential employers that they have a deep understanding of the platform and are capable of managing complex marketing campaigns. With the demand for Marketing Cloud Consultants on the rise, earning this certification can open up new career opportunities and increase earning potential.
NEW QUESTION # 18
Which two statements are correct about Send Logging? Choose 2 answers
- A. Send Log data extensions are archived automatically based on retention settings.
- B. A business unit can support up to three Send Logs.
- C. SQL Query Activities can reference Send Logs in combination with system data views.
- D. AMPscript can be used to pull data from Send Logs for use within emails.
Answer: C,D
Explanation:
Explanation
Send Log data extensions are never archived. Its deleted. A business unit can support only one Send Log.
NEW QUESTION # 19
A customer has several values that need to be used in the body of an email send.
* The data would be stored in a reference data extension, related on SubscriberKey
* There may be one or more records for each subscriber
* The audience is generally over 1 million subscribers
* The content is time sensitive and should be sent as quickly as possible
* The customer is not using "Catch and release" sending
* The reference data extension contains 25 columns
What method should be used
- A. Dynamic content via the Dynamic content wizard
- B. AMPScript a single LookupOrderRows function
- C. AMPScript a single lookup function
- D. Server side JavaScript a single LookupOrderedRows function
Answer: B
NEW QUESTION # 20
Northern Trail Outfitters (NTO) has decided to use Journey builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
What two pieces of information would help NTO achieve this objective?
Choose 2 answers:
- A. Last purchase date
- B. Channel preference of customers
- C. Products purchased from a competitor
- D. Number of items per order
Answer: A,B
NEW QUESTION # 21
An online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose.
The customer has communicated the following:
* The email content will highlight new inventory each day.
* A small team will run both their digital marketing operations and their email program.
* A user needs to build, test, and send a daily email in less than an hour.
* Images for the emails will be hosted on their website CMS.
Which three questions are relevant to identify strategies for designing the custom template for the customer's daily promotional email? (Choose three.)
- A. What From Name will be used for these emails?
- B. Will image URLs be available publicly?
- C. How often will the layout of the content in a content area change?
- D. What is the maximum file size of the images being used?
- E. How often will email content be image-only with text overlaying images?
Answer: C,D,E
NEW QUESTION # 22
Northern Trail Outfitters (NTO) maintains a blog for key outdoor enthusiast influencers to use in sharing their experiences with NTO equipment and the outdoors. NTO also sends out a weekly email newsletter, and they want to include links to the latest blog entries as part of the newsletter.
Which two solutions could pull in the RSS feed at the time of send?
Choose 2 answers
- A. Personalization Strings
- B. External Content
- C. AMPscript
- D. Dynamic Content
Answer: B,C
Explanation:
Explanation
Two solutions that could pull in the RSS feed at the time of send for Northern Trail Outfitters' weekly email newsletter are:
AMPscript. AMPscript is a scripting language that can be used to retrieve and display dynamic content from external sources, such as RSS feeds, in emails.
External Content. External Content is a feature that allows marketers to create blocks of content from external sources, such as RSS feeds, in Content Builder.
Dynamic Content is not a solution for pulling in RSS feeds, as it is used to display different content based on subscriber attributes or rules. Personalization Strings are not a solution for pulling in RSS feeds, as they are used to display subscriber or account information in emails. References:
https://developer.salesforce.com/docs/atlas.en-us.noversion.mc-programmatic-content.meta/mc-programmatic-co
https://help.salesforce.com/s/articleView?id=sf.mc_ceb_external_content_blocks.htm&type=5
NEW QUESTION # 23
Northern Trail Outfitters' marketing team is new to Marketing Cloud and has very little coding experience.
They have employed a consultant to help them design an automated solution for maintaining an auto-suppression list.
Which solution should the consultant recommend?
- A. Use Einstein Segment Recommendations
- B. Use the Import Wizard in Automation Studio
- C. Use an import activity to import a file from the SFTP
- D. Use a query activity to populate the auto-suppression
Answer: D
NEW QUESTION # 24
Northern Trail Outfitters wants to its emails to be redirected to Marketing Cloud server* for processing.
Which configuration setting should the consultant recommend'
- A. Sender Authentication Package
- B. Private Domains
- C. Reply Mail Management
- D. Custom Delivery Profiles
Answer: A
Explanation:
Explanation
This setting allows the consultant to verify the sender's identity and configure the incoming email settings.
Reference: https://help.salesforce.com/articleView?id=mc_es_sap_overview.htm&type=5
NEW QUESTION # 25
Northern Trail Outfitters (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Builder to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could stop using Automation Studio Entirely.
Which three tasks would a consultant suggest for using Journey Builder instead of Automation Studio?
- A. Processing zipped and encrypted file containing subscriber data
- B. Designing decision logic via an intuitive user interface
- C. creating customer segments from multiple data extensions
- D. Building simple segmented campaigns without SQL queries
- E. Setting behavior-based goals
Answer: A,C,D
NEW QUESTION # 26
How do I set up an individual who manages Marketing Cloud operations across channels, mobile, and social?
Choose two.
- A. Marketing Channel Manager Role
- B. Email marketing manager role
- C. Regional or Local Administrator Role
- D. Marketing Cloud Administrator Role
Answer: A,D
NEW QUESTION # 27
A bank wants to send out a series of emails to new customers that open a checking or savings account. The emails will be used to educate and inform customers regarding their current account and other bank offerings
* Data for the campaign will be in two data extensions: Customer and New Accounts
* The Customer data extension is currently used for multiple campaigns and is updated at 1:00 a.m.
* The New Accounts data is encrypted and will be placed on the FTP at 10:00 p.m.
Which automated workflow meets the customer's requirements?
- A. A scheduled automation that starts at 12:00 a.m. and executes a File Transfer Activity, Import Activity, Query Activities, Wait Activity, and Send Email Activity.
- B. A scheduled automation that starts at 2:00 a.m. that executes Data Extract Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
- C. A triggered automation that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
- D. A scheduled automation that starts at 2:00 a.m. that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
Answer: D
NEW QUESTION # 28
Northern Trail Outfitters in interested in a solution to automate a process. They currently pull data into a spreadsheet to import into a extension for sending. The data warehouse can be configured to place a file daily on an SFTP.
Which three questions are relevant to determining a solution?
Choose 3 answers
- A. Will the data file be placed on the SFTP at the same time daily?
- B. Is the data file a delta or a historical file
- C. Does someone need to be notified if an error happens on import?
- D. Does the data extension have a data relationship?
- E. Will the file have more than 5,000 rows?
Answer: A,B,C
Explanation:
Explanation
Three questions that are relevant to determining a solution for automating a process of importing data from a data warehouse into Marketing Cloud are:
Is the data file a delta or a historical file? This question will help determine how to handle existing records and avoid duplication or overwrite. A delta file contains only new or updated records, while a historical file contains all records regardless of changes.
Will the data file be placed on the SFTP at the same time daily? This question will help determine how to schedule an automation or trigger an event based on file drop. If the data file is placed on the SFTP at different times, then a File Drop Automation may be more suitable than a Scheduled Automation.
Does someone need to be notified if an error happens on import? This question will help determine how to handle errors and exceptions during import. If someone needs to be notified, then an email notification activity or a verification activity may be added to the automation.
Whether the data extension has a data relationship or not is not relevant to determining a solution for importing data, as it is only used for creating relationships between data extensions in Email Studio. Whether the file has more than 5,000 rows or not is not relevant to determining a solution for importing data, as it does not affect how data is imported or processed. References:
https://help.salesforce.com/s/articleView?id=sf.mc_as_file_drop_automation_studio_triggers.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_as_import_file_activity.htm&type=5
NEW QUESTION # 29
Northern Trail Outfitters (NTO) wants to send using the From Address of [email protected]. They will then automatically forward replies to [email protected]. NTO also wants to include an automatic reply to the customer's email address [email protected].
Which email address would appear as the From Address for the automatic reply to the customer?
- A. [email protected]
- B. A [email protected]
- C. [email protected]
- D. [email protected]
Answer: A
NEW QUESTION # 30
Northern Trail Outfitters (NTO):
* Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations.
* Prefers NOT to use custom roles unless it is absolutely necessary.
How should a consultant create and assign roles for NTO?
- A. Check "Allow" automation permissions for the Content Creator Role and assign it to the Email Specialists.
- B. Alter the roles of Content Creator and Data Manager by denying permissions and then assign the roles to the Email Specialists.
- C. Create a custom Email Specialist role with needed permissions and assign it to the Email Specialists.
- D. Check "Allow" automation permissions for the Content Creator Role and assign it to the Business Units.
Answer: A
NEW QUESTION # 31
Northern Trail Outfitters wants to know the number of Contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis.
What could be configured to meet this request?
- A. Query the _Contact Data View and transfer it weekly
- B. Schedule the Contacts Counts Standard Report
- C. Query the _Subscriber Data View and Extract it weekly
- D. Configure the Contact Extract Activity in Automation Studio
Answer: D
NEW QUESTION # 32
Northern Trail Outfitters (NTO) has recently Marketing Cloud and wants to securePII data stored within the system.
Which limitation should the consultant consider when recommending field-Level Encryption?
- A. Field-Level Encryption doesn't support segmenting, filtering, or querying encrypted fields.
- B. Separate encryption keys are required for each business unit NTO .... Field_Level Encryption for
- C. Encrypted fields will show unencrypted values in standard records.
- D. Only list-based sending is supported by field-Level Encryption.
Answer: A
Explanation:
Explanation
A limitation that the consultant should consider when recommending Field-Level Encryption is that Field-Level Encryption doesn't support segmenting, filtering, or querying encrypted fields. Field-Level Encryption is a feature that allows marketers to encrypt sensitive data in Marketing Cloud using encryption keys and algorithms. However, encrypted fields cannot be used for segmenting subscribers using filters or queries, as they cannot be evaluated or compared with other values. References:
https://help.salesforce.com/s/articleView?id=sf.mc_overview_field_level_encryption.htm&type=5
NEW QUESTION # 33
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should the Consultant recommend? (Choose two.)
- A. Use Synchronized Data Sources to obtain data from the Sales Cloud.
- B. Use Data Designer to link student and alumni data to the contact record.
- C. Create an Import Activity to import alumni data into Salesforce Report.
- D. Create list attributes to store student data from the Sales Cloud.
Answer: A,B
Explanation:
Explanation/Reference:
NEW QUESTION # 34
A customer wants to send SMS messages as part of a Journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not be sent.
What solution should a consultant recommend to meet the criteria?
- A. Create and enable a BLOCKOUT window In MobileConnect.
- B. Run an Import Definition at 12 a.m. to create a suppression list.
- C. Run a SQL Query at 12:30 a.m. to create a suppression list.
- D. Create a Journey Goal to exit subscribers from the Journey.
Answer: A
NEW QUESTION # 35
Northern Trail Outfitters has configured Reply Mall Management to handle manual unsubscribe requests.
However, they have received complaints from customers who are still getting marketing emails despite having sent multiple unsubscribe replies including phrases like "take me off your list" or "opt out".
How could this behavior be corrected'
- A. Ensure "Common Misspellings" Is selected as one of the Reply Filters
- B. Ensure the two phrases are added to a filtered keyword list
- C. Ensure the two phrases are added the "Filtered Keywords" data extension
- D. Ensure the DNS Record Redirect is correctly configured
Answer: A
NEW QUESTION # 36
A customer wants to improve the previous 10 years purchase data n their Marketing Cloud account. Through discovery, it is determined there are over 200 million records they plan to upload via the REST API, and this volume will continue to grow as the current purchase data is added.
Which two questions should be asked for further discovery?
Choose 2 answers
- A. Why do they require 10 years' historical data in Marketing Cloud?
- B. How many API calls are expected to be made at the ask hourly rate?
- C. What time of day are the API calls made?
- D. Does their License include time Large Extensions feature?
Answer: A,B
Explanation:
Explanation
How many API calls are expected to be made at peak hourly rate? This question will help determine if they have enough API limits and bandwidth for importing large volumes of data via REST API into Marketing Cloud. The REST API has limits on how many requests can be made per hour per account based on license type and edition.
Why do they require 10 years' historical data in Marketing Cloud? This question will help determine if they have a valid business case and use case for importing large volumes of historical data into Marketing Cloud. Depending on their marketing objectives and strategies, they may not need 10 years' historical data in Marketing Cloud, which could reduce their storage needs and costs.
What time of day are the API calls made is not relevant to determining a solution for importing large volumes of data via REST API into Marketing Cloud, as it does not affect how data is imported or processed. Whether someone needs to be notified if an error happens on import is not relevant to determining a solution for importing large volumes of data via REST API into Marketing Cloud, as it does not affect how data is imported or processed. References:
https://help.salesforce.com/s/articleView?id=sf.mc_overview_large_data_extensions.htm&type=5
https://developer.salesforce.com/docs/atlas.en-us.noversion.mc-apis.meta/mc-apis/using_the_rest_api.htm
NEW QUESTION # 37
Northern Trail Outfitters has started the process of integrating its Marketing Cloud account and Sales Cloud org through Marketing Cloud Connect.
Which configuration should be utilized for the API user created in Marketing Cloud?
- A. API User checkbox is selected
Administrator & Marketing Cloud Administrator roles are applied. - B. API User checkbox is deselected, Marketing Cloud Viewer role is applied.
- C. API User checkbox is deselected, all available roles are assigned to user.
- D. API User checkbox is selected, no roles are assigned to user.
Answer: A
NEW QUESTION # 38
A customer wants to send a quarterly reengagement email to subscribers who have NOT opened in the previous three months. The customer's plans are to:
*Use an existing Paste HTML email for the first send.
*Make only minor changes to the email creative for future sends.
*Send to the subscriber list.
*Deploy emails manually for now, but possibly automate in the future.
Which send method should be used?
- A. Guided Send
- B. Triggered Send
- C. Send Email Activity
- D. Send Flow Activity
Answer: D
NEW QUESTION # 39
......
Pass Your Marketing-Cloud-Consultant Dumps as PDF Updated on 2024 With 152 Questions: https://www.verifieddumps.com/Marketing-Cloud-Consultant-valid-exam-braindumps.html
Salesforce Marketing-Cloud-Consultant Real Exam Questions and Answers FREE: https://drive.google.com/open?id=1w_F7v93ai2c0Z_kzABjSSlakJbi32Fiv
