New 2021 Realistic Free Salesforce Marketing-Cloud-Consultant Exam Dump Questions & Answer
Marketing-Cloud-Consultant Practice Test Engine: Try These 218 Exam Questions
NEW QUESTION 31
A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.
Which feature should be utilized to make this happen?
- A. Publication Lists
- B. Subscriber Keys
- C. Send Logging
- D. Profile Center
Answer: A
NEW QUESTION 32
Which three statements about Send Log data are correct? (Choose three.)
- A. Can be added to a standard data view.
- B. Can be included in measures and filters.
- C. Can be stored for a set period of time.
- D. Can be incorporated into standard reports.
- E. Can be accessed via SQL Query Activities.
Answer: B,C,E
NEW QUESTION 33
A customer wants to automate the process of sending a series of welcome emails based on the Subscriber's data. Emails should be sent weekly for up to five weeks. If a subscriber makes a purchase, they should stop receiving welcome emails. A Boolean flag should be set in the data extension if the subscriber makes it through the welcome series.
Which steps should be used to accomplish this in Journey Builder?
- A. Update Contact Data, Wait, Send Email, Join
- B. Random Split, Send Email, Wait, Define Goal
- C. Define Goal, Send Email, Wait, Decision Split
- D. Define Goal, Update Contact Data, Send Email, Wait
Answer: D
NEW QUESTION 34
NTO has to import a file that will be different every time.
What method should be used?
- A. Add and Update
- B. Overwrite
- C. Add Only
- D. Update
Answer: B
NEW QUESTION 35
Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible.
Their web server should receive a notification when the email is sent.
Which solution should they use?
- A. Triggered Send Definition
- B. Single Send journey with an API Event entry source
- C. Transactional Messaging API
- D. Multi-Step journey with an API Event entry source
Answer: A
NEW QUESTION 36
During discovery a consultant confirmed:
*A master audience file containing contact information and data points will be used for segmentation and imported nightly.
*The customer would like to implement a mechanism that consistently prevents sending promotional emails to subscribers who work for their top three competitors.
What feature should a consultant include in the solution?
- A. An auto-exclusion list
- B. A global unsubscribe
- C. An exclusion list
- D. An auto-suppression list
Answer: C
NEW QUESTION 37
Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.
Which two options should the consultant recommend? (Choose 2 answers)
- A. Mobile Device ID
- B. Loyalty Program Number
- C. CRM ID
- D. Email
Answer: A,C
NEW QUESTION 38
A customer wants to perform an email send to a subset of a Synchronized Data Extension referencing Sales Cloud custom object data and return tracking to Sales Cloud.
What approaches should the consultant recommend? (Choose two.)
- A. Use Data Filters to segment data to output a Sendable Data Extension.
- B. Use SQL Query Activities to output a Sendable Salesforce Data Extension.
- C. Use Synchronized Data Sources to sync Sales Cloud objects to Marketing Cloud.
- D. Use SQL Query Activities to create a Sendable Synchronized Data Extension.
Answer: B,C
NEW QUESTION 39
Tracking Alias question:
- A. Differentiate clicking email
- B. Email Conversion Tracking
- C. Same URL
- D. Can be found in some reports
Answer: A,B,C,D
NEW QUESTION 40
A restaurant supply company captures email subscribers and leads through trade shows. This has always been a manual process with booth visitors leaving contact information in a fishbowl. The restaurant supply company is updating their process to an online sweepstakes entry that allows entrants to confirm opt-in for a monthly newsletter.
Which two components are appropriate for this solution? Choose 2 answers
- A. CloudPage with Web Collect to add entrants in to a data extension
- B. CloudPage with Smart Capture to add entrants in to a data extension
- C. Data extension with double opt-in status defined
- D. Send Email Activity with a link to a subscription center
Answer: B,C
NEW QUESTION 41
A financial company wans to use Marketing Cloud to send late payment notices to accounts whose payment due date lapsed theprevious week. The company has shared the following:
*Payment.csv will arrive on the Enhanced SFTP each Monday at 1 a.m.
*Payments.csv will be encrypted.
*Payments.csv will contain data from the previous week.
*Late payment notices will be sent each Mondayat noon.
*They need to receive a file containing customers who opened or clicked on the late payment notice email within five days after send.
Which automation sequence represents a viable solution?
- A. Import File > File Transfer > SQL Query > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
- B. File Transfer > Import File > Filter > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
- C. File Transfer > File Transfer > Import File > SQL Query > Wait > Send Email > SQL Query > File Transfer
- D. File Transfer > Import File > Filter > Wait > SendEmail > SQL Query > Wait > Data Extract > File Transfer
Answer: A
NEW QUESTION 42
Utilizing journey builder interactions for sending post-purchase communications to customers, what contact entry mode fits?
- A. No re-entry
- B. Re-entry anytime
- C. Re-entry only after exit
Answer: B
NEW QUESTION 43
ABC Company wants to better understand subscriber behavior on their website upon arrival via an email message. A local member of a Marketing Cloud user group mentioned the Web Analytics Connector.
Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account? (Choose three.)
- A. Use the web analytics platform to trigger behavioral remarketing emails.
- B. Recognize web traffic as originating from email instead of another channel.
- C. Track web activity from a click on an email URL back to a specific email campaign.
- D. Match subscribers to web activity by passing Subscriber ID through email links.
- E. Pass web conversion data back into Marketing Cloud for use in email reporting.
Answer: B,C,D
NEW QUESTION 44
Northern Trail Outfitters (NTO) has been storing web behavior to a data extension for several years. They have indicated with several hundred millions of rows there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months which will not exceed eighty million rows.
Which two methods would allow them to utilize a Retention Policy? (Choose 2 answers)
- A. Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder.
- B. Clear data from the current data extension completely, then reconfigure a Retention Period via Email Studio.
- C. Replace the current data extension with a new data extension configured with a Retention Period.
- D. Reconfigure the current data extension as-is with a Retention Period via Contact Builder.
Answer: A,D
NEW QUESTION 45
Northern Trail Outfitters maintains their primary customer identity in their ERP system but managers their customer service via Service Cloud. Customer data is updated in real-time based on changes in the ERP, and the ERP customer ID serves as the Customer Key. They want to leverage Synchronized Data Extensions to import data about cases from Service Cloud every 15 minutes.
What consideration should be made before implementing this solution?
- A. They will have to migrate to use Service Cloud IDs, such as the Contact ID, as the contact key instead of ERP IDs.
- B. Marketing Cloud will deduplicate customers based on their email address, meaning some customers may be overwritten or not receive email.
- C. Moving to use the email address as the contact key would simplify the integration since it is common to both systems.
- D. The number of contacts added to the instance will be approximately twice as large by using this integration pattern.
Answer: C
NEW QUESTION 46
A retail company needs to create journeys that will target subscribers based on website behavior. They have identified three separate groups:
* Customers who searched for an item on their website.
* Customers who abandoned a cart on their website.
* Customers who made a purchase on their website.
What should the consultant ask in order to design the data structure for this solution? (Choose three.)
- A. How long after the behavior occurs will a subscriber need to enter a journey?
- B. How are subscribers identified in your web analytics?
- C. Should customers exit the journey when the goal is met?
- D. How many messages should be included in each journey?
- E. Should a single customer exist in multiple journeys at the same time?
Answer: A,B,E
NEW QUESTION 47
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Salesforce Marketing-Cloud-Consultant Daily Practice Exam New 2021 Updated 218 Questions: https://drive.google.com/open?id=11MokG8eOloZR5c6FnCnl1KfRE105kG2N
