Updated Mar 05, 2024 Test Engine to Practice Test for Pardot-Consultant Valid and Updated Dumps
Exam Questions for Pardot-Consultant Updated Versions With Test Engine
NEW QUESTION # 36
"A user is looking at the Engagement History Custom Lightning Component on a lead or contact record and wants to understand recent activities.
Which two types of activities would display in the lightning component?
Choose 2 answers
- A. Prospect replied to an email
- B. Prospect viewed a landing page
- C. Prospect was deleted by a user
- D. Prospect unsubscribed from an email
Answer: B,D
NEW QUESTION # 37
There is Custom Field Type in Pardot called Date
- A. True
- B. False
Answer: A
NEW QUESTION # 38
It is recommended that Email Preference Center should use more than one page level depth
- A. True
- B. False
Answer: B
NEW QUESTION # 39
LenoxSoft has completed testing in a Salesforce Sandbox org. What steps will ensure a successful move to the Salesforce Production org?
- A. Install the Pardot AppExchange package for Production Environments
- B. Unverified and delete the Salesforce connector for the Sandbox org
- C. Rename the Salesforce connector for the Sandbox org
- D. Delete all data from the Sandbox org
- E. Create a new Salesforce Connector for the Production org
Answer: A,B,E
NEW QUESTION # 40
LenoxSoft has a requirement to provide visitors to their website a consistent transition between their own hosted, branded web assets and LenoxSoft Pardot forms and assets.
What should be implemented to meet this requirement?
- A. IP allowlist
- B. Page actions
- C. Custom redirects
- D. Tracker domain
Answer: D
Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.pardot_admin_tracker_domain_parent.htm&type=5
NEW QUESTION # 41
Which one is Pardot Event Connector
- A. TheEvents
- B. Eventbrite
- C. EventMe
- D. Eventor
Answer: B
NEW QUESTION # 42
LenoxSoft has purchased a list of prospects and wants to send emails to those prospects in Pardot immediately. What is the correct way to handle this?
- A. Recommend that they must receive explicit permission from those prospects on the purchased list before they can upload that prospect list into Pardot.
- B. Recommend that it is okay to send to purchased lists in Pardot.
- C. Run a permissions pass on the purchased lists to get permission quickly before sending them a marketing email.
- D. Have LenoxSoft split their purchased list into multiple sends so as to not affect the IP's reputation.
Answer: A
NEW QUESTION # 43
LenoxSoft does not use the Leads object in their Salesforce instance. This requires Pardot to create Contacts only if a new prospect record is created in Pardot and then assigned to a sales user. The sales manager also requires assignments to be distributed evenly across the sales teams.
How should LenoxSoft get started?
- A. Enable the appropriate "optional Salesforce connector setting" and create an Automation rule to assign to a sales user.
- B. Build an Automation rule looking for new prospects and add new records to Salesforce as contacts and assign via Salesforce Assignment rules.
- C. Enable the reverse sync feature through Pardot Support and create an Automation rule to assign prospects to a user in a group.
- D. Build a Dynamic List looking for new prospects and create an Automation rule to assign members of that list via Salesforce Assignment rules as contacts.
Answer: C
NEW QUESTION # 44
There is Custom Field Type in Pardot called Email
- A. True
- B. False
Answer: B
NEW QUESTION # 45
What is true about Pardot tracking? [Choose two answers]
- A. Visitor filters can be added to Pardot to restrict tracking (clicks, visits, email notifications etc) from certain IP addresses
- B. Visitors and prospects that have "do not track" settings enabled on their browser will not have their activities tracked while on your site.
- C. The code is generated from a Salesforce campaign
- D. Cookies will always expire after 10 years
Answer: A,B
NEW QUESTION # 46
What is true about A/B testing? [Choose two answers]
- A. You can disable A/B testing before and after email sent.
- B. You can only do A/B testing on list emails.
- C. It is recommended to test at least 5 different elements in your A/B tests.
- D. When you turn off A/B testing you will have to choose which version to keep.
Answer: B,D
NEW QUESTION # 47
A marketing team is rolling out several pieces of content that will qualify leads as sales-ready and then gated behind Pardot forms. They want to be able to filter tables in Pardot by a prospect's interaction with each piece of content.
What strategy would allow the team to do this?
- A. Track downloads in the form reports and build different lists for all submissions.
- B. Add a form completion action to apply a tag with the name of the piece of content.
- C. Build dynamic lists respectively based off of those form submissions.
- D. Add a form completion action to add prospects to the right Salesforce campaign.
Answer: B
NEW QUESTION # 48
LenoxSoft's corporate marketing team has Pardot users who are users in all of their five Pardot Business Units. User A primarily focuses on the North American business unit (BU), but is asked to review a new Engagement Studio program in the European BU before the European marketing team resumes the program.
How would user A accomplish this?
- A. Create a custom user role in the European BU with access to the folder the program is in.
- B. Log out of the North American BU and log into the European BU to review the program.
- C. Use the BU switcher in the North America BU to switch to Europe.
- D. Instruct the user in the European BU to take a screenshot and email it to them to review.
Answer: C
NEW QUESTION # 49
What is critical in achieving good email deliverabillty?
- A. Setting up email authentication
- B. Sending email through dedicated IP
- C. Having a text only version of email content
- D. Using personalization in email content
Answer: A
NEW QUESTION # 50
LenoxSoft hosts content in Pardot and makes it available to prospects via a form submission on their website. They have noticed a high number of form submissions, but some email addresses provided appear to be invalid or fake.
Which two strategies for gating content should ensure real prospects are the ones accessing the content?
Choose 2 answers
- A. Prospects with invalid emails are sent an autoresponder requesting email verification.
- B. Using the data format drop-down, set the email validation option at the form level.
- C. Send the content via an autoresponder email with a link to download the content.
- D. Prospects with invalid emails are marked as 'Do Not Email' to avoid future communication.
Answer: A,B
NEW QUESTION # 51
LenoxSoft has an event coming up and wants to have a landing page to collect registrations. They want to create the page using a drag-and-drop experience and don't want to use any HTML or CSS.
How should a consultant recommend setting this up?
- A. Create a landing page using the enhanced landing page experience. Use the Pardot Form component to add a Pardot form to track submissions.
- B. Create a landing page using the enhanced landing page experience. Use the HTML component to iframe in a Pardot form to track submissions.
- C. Create a custom layout template in Pardot that contains form elements. Create a landing page using that template.
- D. Create both a landing page and form using the enhanced landing page experience.
Answer: A
NEW QUESTION # 52
LenoxSoft's corporate marketing team wants to ensure their website visitors who originate from Europe are able to opt into having their website activity tracked.
How could this be accomplished?
- A. Create visitor filters for prospects that are known to be located in Europe.
- B. Enable tracking opt-in preferences for visitors from specific countries.
- C. Remove tracking code from the website and create new sites for each country.
- D. Enable tracking opt-in preferences for all website visitors.
Answer: A
NEW QUESTION # 53
"LenoxSoft's marketing team developed a cross-selling engagement studio program for customers who have 1 or more of their products. They want to empower sales users who have Salesforce Engage licenses to make sure their contacts are included in the program.
What is the best way to allow sales to accomplish this?
- A. Use the Add to List completion action on forms.
- B. Export contacts from Salesforce and import them into Pardot.
- C. Add contacts to the program's Campaign as campaign members.
- D. Use the Add to Nurture action on page layouts.
Answer: C
NEW QUESTION # 54
What is true about completion actions? [Choose two answers]
- A. Completion actions will not execute for image files.
- B. Completion actions only execute for prospects. They will not affect visitors.
- C. Completion actions are retroactive and will apply to activities done before and after you apply them
- D. Completion actions can be criteria based.
Answer: A,B
NEW QUESTION # 55
Select Assets that allow to Adjust prospects score
- A. Engagement Programs
- B. PI Completion Actions
- C. Automation Rules
- D. Tables
- E. Segmentation Rules
Answer: A,B,C
NEW QUESTION # 56
LenoxSoft uses a 3rd party webinar platform. They want to create an automated process using an engagement program that sends a different email based on whether or not a prospect has registered for a webinar.
What should a consultant configure in Pardot and Salesforce in order to meet this use case?
- A. A Build a custom connector for the webinar platform and use a custom trigger in Engagement Studio to listen for the webinar registration,
- B. Create a marketing app extension for the webinar platform, add an activity type for webinar registrations, and use an External Activity trigger in Engagement Studio to listen for the webinar registration.
- C. Export the registration list from the webinar platform, import it into Pardot and use it as a recipient list for the engagement program.
- D. Create an engagement program for the webinar and use a Prospect Webinar trigger in the program to listen for the webinar registration.
Answer: A
NEW QUESTION # 57
Which one is not an email template you can create in Pardot? [Choose one answer]
- A. "Engage" template
- B. "List emails" template
- C. "One to one emails" template
- D. "Autoresponder emails" template
Answer: A
NEW QUESTION # 58
The LenoxSoft sales and marketing teams are looking for more insights into which leads are most likely to buy based off of their engagements.
What feature should be recommended?
- A. Einstein Lead Score
- B. Einstein Behavior Score
- C. Pardot Score field
- D. Pardot Grade field
Answer: B
Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.pardot_einstein_behavior_scoring.htm&type=5
NEW QUESTION # 59
LenoxSoft wants to view only opportunities within a certain fiscal year on the Pipeline Dashboard using B2B Marketing Analytics.
How could this be accomplished?
- A. Create a custom dataset using only data from the fiscal year.
- B. Apply the "tag" filter on the Pipeline Dashboard using the fiscal year.
- C. Use the 'fiscal year' filter on the Pipeline Dashboard.
- D. Develop a new lens that includes only data from the fiscal year.
Answer: B
NEW QUESTION # 60
LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically nurture the prospect if they show interest in the new product. There is no new gated content developed yet, only some blog posts and web pages about it.
What approach should the Marketing team use to resolve this?
- A. Set up scoring categories > create custom redirects associated with the scoring category > set completion actions to tag prospect > create an automation rule with criteria "prospect has tag new-product" to send an autoresponder email
- B. Set up scoring categories > put the web pages into folders in Pardot > set up custom redirects for the web pages > add completion actions to the custom redirects to add to list > set the list as the recipient list of an engagement program
- C. Set up scoring categories > create page actions associated with the scoring category > create a dynamic list with criteria "prospect score in scoring category greater than 0" > set the list as the recipient list of an engagement program
- D. Set up scoring categories > copy the web pages to Pardot landing pages > put landing pages into Pardot folders > create automation rule with criteria "prospect score in scoring category greater than 1" to send an autoresponder email
Answer: C
NEW QUESTION # 61
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