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The Salesforce Certified Pardot Consultant exam consists of 60 multiple-choice questions, and the time allotted to complete the exam is 105 minutes. The exam is available in English and costs $200. The exam covers a range of topics, including lead management, email marketing, social media marketing, reporting, and analytics. To pass the exam, candidates must score at least 68%. The certification is valid for two years, after which professionals are required to pass a maintenance exam to keep their certification current. Achieving the Salesforce Certified Pardot Consultant certification demonstrates a professional's mastery of Salesforce Pardot and their ability to deliver effective marketing campaigns using the tool.
The Salesforce Certified Pardot Consultant exam is designed for professionals who want to demonstrate their expertise in designing and implementing Pardot solutions. Pardot is a marketing automation platform that enables businesses to generate leads, nurture them, and track their progress through the sales funnel. The Pardot Consultant certification is ideal for professionals who work with Pardot on a regular basis or who are responsible for implementing and managing Pardot solutions for their organization.
The Pardot-Consultant Exam is designed for individuals who are already proficient in Salesforce Pardot and have experience in implementing and managing Pardot solutions. The exam consists of 60 multiple-choice questions and must be completed within 90 minutes. Candidates must achieve a score of 67% or higher to pass the exam. The Salesforce Pardot-Consultant Exam is a challenging exam that requires candidates to have a solid understanding of Pardot functionality, as well as experience in implementing and managing Pardot solutions.
NEW QUESTION # 122
LenoxSoft's Salesforce org uses various record types for their business units. LenoxSoft wants all new data collected in Pardot to quickly be created in Salesforce with a single, specific record type. Which set of actions would ensure this behavior?
- A. Manually assign all prospects in Pardot and verify the Salesforce connector
- B. Create an Engagement Program in Pardot and verify the Salesforce connector.
- C. Automatically assign all prospects in Pardot and review the Salesforce Connector user's permissions.
- D. Regularly export data from Pardot and data load file into Salesforce
Answer: C
NEW QUESTION # 123
What is true about Dynamic Content? [Choose three answers]
- A. You can use dynamic content in subject lines
- B. You can add up to 25 variations of content
- C. You can add dynamic content to web pages
- D. You can base variations on Scoring Categories
Answer: A,B,C
NEW QUESTION # 124
LenoxSoft wants to notify the US East region and the US West region of the companies visiting the LenoxSoft website each day, whether or not a person has ever been identified by an email address.
How should this be set up?
- A. Configure Users > Send Salesforce Engage report emails by team
- B. Configure Users > Send daily visitor activity emails by state
- C. Configure Users > Send starred prospect activity alerts by owner
- D. Configure Users > Send daily prospect activity emails by owner
Answer: B
NEW QUESTION # 125
What type of fields are not supported by the Pardot sync
- A. Date/Time
- B. Date/Time
- C. Text Area (Rich)
- D. External Lookup Relationship
- E. Lookup Relationship
- F. Geolocation
- G. Formula
- H. Time
Answer: C,D,E,F,G
NEW QUESTION # 126
LenoxSoft's Pardot administrator cannot see an email template that was created and marked for use for Engagement Programs while building a "send email" action in a nurture program.
What would explain this experience?
- A. The administrator has not selected a sender for the Email Template.
- B. The administrator has not published the Email Template from a draft.
- C. The administrator does not have folder permissions to the email template folder.
- D. The administrator does not have folder permissions to the Engagement Program.
Answer: D
NEW QUESTION # 127
Which are true about Pardot Recycle Bin
- A. Content files are permanently deleted and cannot be undeleted and they are not listed in the recycle bin
- B. Items in the recycle bin don't count toward usage limits
- C. Admins can permanently delete prospects in the recycle bin. Pardot no longer tracks prospects when they're permanently deleted
- D. A deleted prospect is restored when the Salesforce record it's syncing with is undeleted
- E. Tags are deleted permanently and don't appear in the recycle bin
- F. Content files are permanently deleted and cannot be undeleted, but they are listed in the recycle bin
- G. If you delete a campaign, the prospects associated with the campaign remain in the system tagged with the deleted campaign
Answer: B,C,E,F,G
NEW QUESTION # 128
LenoxSoft just published a buyer's guide, which includes ROI calculators, pricing information, and implementation details.
Which audience would gain the maximum benefit from receiving a guide?
- A. Prospects at the top of the funnel - newly sourced from a tradeshow.
- B. Prospects at the middle of the funnel - interacting with blog content only.
- C. Prospects who have transitioned out of the funnel - with a recently closed deal.
- D. Prospects at the bottom of the funnel - actively deciding between vendors.
Answer: A
NEW QUESTION # 129
LenoxSoft wants to evenly assign prospects to their Sales team that meets either set of qualification criteria: Qualified & Semi-Engaged Grade is greater than B+ and score is greater than 50. Mostly Qualified & Engaged Grade is greater than C+ and score is greater than 150. What ways would you recommend in this scenario?
- A. Rules -Rule Group - Match all: Prospect Grade great less than A+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than D+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
- B. Rules -Rule Group - Match any: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match any: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
- C. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user: Sales Round Robin
- D. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
Answer: B
NEW QUESTION # 130
How many scheduled Engagement Programs is it possible to have
- A. 0
- B. 1
- C. 2
- D. 3
Answer: A
NEW QUESTION # 131
LenoxSoft finds that prospects are unsubscribing from emails, but they wants to make sure the prospects are intending to unsubscribe from all emails and it isn't a mistake.
What should be implemented?
- A. Set up a Pardot template for the automated resubscribe feature to have an email sent to allow opted out prospects to opt back in.
- B. Opt prospects back in only if they have interacted with other marketing content and have a Pardot score greater than 10 using an automation rule.
- C. Opting out a prospect is irreversible. A solution to confirm the opt out or opt prospects back in cannot be implemented.
- D. Create a completion action to assign a task to the Assigned User to make a phone call to ensure the prospect intended to unsubscribe.
Answer: A
NEW QUESTION # 132
LenoxSoft hosts content in Pardot and makes it available to prospects via a form submission on their website. They have noticed a high number of form submissions, but some email addresses provided appear to be invalid or fake.
Which two strategies for gating content should ensure real prospects are the ones accessing the content?
Choose 2 answers
- A. Prospects with invalid emails are marked as 'Do Not Email' to avoid future communication.
- B. Send the content via an autoresponder email with a link to download the content.
- C. Using the data format drop-down, set the email validation option at the form level.
- D. Prospects with invalid emails are sent an autoresponder requesting email verification.
Answer: C,D
NEW QUESTION # 133
Select available Webinar Connectors
- A. Demio
- B. ClickMeeting
- C. GoToWebinar
- D. ReadyTalk
- E. Webex
- F. WebinarJam
Answer: C,D,E
NEW QUESTION # 134
LenoxSoft currently operates with two Pardot Business Units (PBUs), one for their United States division and another for their European division. In the new year, each business unit (BU) is planning on building the same set of marketing assets and will use them to run the similar campaigns.
Once connected campaigns have been enabled, what approach should be recommended?
- A. Add the Einstein Campaign Insights component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable 'Include child campaigns" on the parent campaign
- B. Create a campaign that is related to both BUs > Create a new dataset in B2B Marketing Analytics that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs
- C. Create a separate campaign for each BU > Create a new dataset in Salesforce reports that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs
- D. Add the Engagement History component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable "Include child campaigns" on the parent campaign
Answer: D
NEW QUESTION # 135
Which two features would indicate LenoxSoft's Pardot instance has been authenticated and is ready to send emails?
Choose 2 answers
- A. A green check mark next to the domain key policy
- B. A green check mark next to the domain SPF record
- C. A green check mark next to the Salesforce Connected user
- D. A green check mark next to the FBS registration ID
Answer: A,B
Explanation:
https://help.salesforce.com/articleView?id=pardot_email_authentication.htm&type=0
NEW QUESTION # 136
A Pardot customer uses a lot of landing pages for their lead generation strategy. They are creating a layout template and importing in HTML from their website to customize the look and feel of their landing pages. When placing a Pardot form on their Pardot landing page using this layout template, the form doesn't appear.
What could be the issue?
- A. The landing page on a browser with the cookies cleared was not tested.
- B. The form HTML embed code in the layout template code was not used.
- C. The same layout template on both the form and the landing page was not used.
- D. The %%content%% variable tag in the layout template code was missing.
Answer: D
NEW QUESTION # 137
Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead.
A: Low Grade | Low Score
B: High Grade | Low Score
C: High Grade | High Score
D: Low Grade | High Score
- A. ABDC
- B. CDBA
- C. CDAB
- D. CBDA
Answer: B
NEW QUESTION # 138
What is true about completion actions? [Choose two answers]
- A. Completion actions can be criteria based.
- B. Completion actions are retroactive and will apply to activities done before and after you apply them
- C. Completion actions will not execute for image files.
- D. Completion actions only execute for prospects. They will not affect visitors.
Answer: C,D
NEW QUESTION # 139
When warming a dedicated IP, what would support good delivery rates with initial email sends and build the IP's sending reputation?
- A. Segment cold prospects with a low score to reengage for initial email sends.
- B. Segment prospects with free email service providers for initial email sends.
- C. Segment the best and most active contacts for initial email sends.
- D. Segment internal employees with high scores for initial email sends.
Answer: D
NEW QUESTION # 140
There is limitation of 50 forms and 50 landing pages in Pardot Growth Edition and also you can't create more than one Scoring Category in this edition
- A. False
S - B. True
Answer: B
NEW QUESTION # 141
A consultant wants to design an automated grading system to increase efficiency and lead relevancy for LenoxSoft. Relevant leads have a 'Director' job title and are in the 'Technology' industry.
How should they design this automation strategy?
- A. Create a 'Director' profile, an automation rule to set the profile, and a second automation rule to increase their score if industry is Technology'.
- B. Create a 'Director' scoring category, an automation rule to set the profile, and a second automation rule to increase their grade if industry is Technology'.
- C. Create a Director' profile, an automation rule to set the profile, and a second automation rule to increase their grade if industry is 'Technology'.
- D. Create a Director' profile, an automation rule to set the profile, and click the thumbs up or thumbs down icons on a prospect's Profile tab to set criteria matches.
Answer: C
NEW QUESTION # 142
Which are true about Salesforce Engage
- A. Before you can set up Salesforce Engage, you must have a verified Salesforce-Pardot connector
- B. Salesforce Engage is not supported for Salesforce sandbox accounts
- C. You can use Salesforce Engage with Gmail by downloading an extension
- D. Salesforce Engage is an app mainly for Sales to stay up to date with Prospect actions
- E. You can download Salesforce Engage App on your desktop or phone (Mac,Windows)
Answer: A,B,C,D,E
NEW QUESTION # 143
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